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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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Chianti Now

Many are the forces pulling centrifugally to fragment the unity of Chianti, the wine. The soils, exposures, microclimates, grape varieties and clones, political boundaries, production methods and regulations, and fashion are all subject to tremendous, sometimes bewildering, variegation. What hold the center are an ancient tradition that connects back to...
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Craft Beer Concerns

As the beer industry settles into its prime time sales part of the calendar year, beer buyers from pubs to package stores remain focused on keeping the right balance of products on hand to meet a difficult-to-predict demand from consumers. Sales of bigger brands, including volume leaders Budweiser and Bud...
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American Straight Whiskey

“It’s better thanit’s ever been.There’s never been better bourbon made than right now.”-Wayne Rose Mr. Rose, Group Brand Director, Brown-Forman, isn’t talking about his brand, Woodford Reserve, or even the whole Brown-Forman portfolio.  He’s talking about bourbon, about American straight whiskey, an entire category that has benefited from the same...
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Endangered Cocktail Of The Month: The Scoff Law

The Scoff Law COCKTALE Prohibition beget some decidedly unsavory things in the United States: racketeering, a black market economy regulated with violence, the rise of organized crime, the death of a burgeoning wine industry.  Fortunately, it also spawned some delicious cocktails, such as the Scoff Law. The Scoff Law was...
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CHILE’S MONTGRAS PROPERTIES

Chile is still figuring out its complex slopes, valleys, and microclimates, and still doing it right at enticing prices. I was introduced to still another Chilean brand, MontGras Properties, when its head winemaker, Santiago Margozzini, visited recently. I came away very glad to have met him and his wines.MontGras was...
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ENDANGERED COCKTAIL OF THE MONTH: THE AVIATION

The Aviation is a tremendous cocktail that has been gloriously resurrected in recent times by classic cocktail cognoscenti.  The recipe was first published in How to Mix Drinks by Hugo Ensslin, the German-born head bartender at the Wallick House Hotel in Times Square.  His was the last cocktail manual to...
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WHAT’S HOT 2O1O

It’s easy for veteran retailers or bar managersto be blindsided by the Next Hot Thing.  To wit: it’d have been impossible to foretell that an elderflower liqueur would take the market by storm, let alone stay on consumers’ radars years after it launched; meantime, brands that spiked in sales when...
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ORGANIC, BIODYNAMIC & ALL THINGS GREEN

Organic spirits and those made using green production practices continue their transition into the mainstream as consumers put a higher value not only on taste but on the increasingly important issue of sustainability and environmental impact. Conversations with local retailers, regional and national brands all speak to raising the bar...
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