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Strongbow Welcomes Spring With New Orange Blossom

Strongbow Hard Apple Ciders unveils its newest flavor, Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. “We are welcoming spring this...
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More Adventures of The Most Interesting Man in the World

After premiering a trailer of The Most Interesting Man in the World last month, Dos Equis has released a full-length commercial, “Airboat“, revealing more of the character’s mystique and depth. In this latest installment, viewers ride full throttle alongside The Most Interesting Man and discover more about his legend, as...
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Lowering the Ceiling on Overhead

Any owner of a retail beverage business who pays the bills at the endof the month knows finding ways of reducing those dollars floatingout the door or flying away electronically is a “no brainer.” But a nobrainer is a lot easier to put into action if the owner has a...
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90+ Boston’s Own

You can hardly blame a wine novice for feeling shy on their maiden visit to a wine shop, where difficult to pronounce labels and a confusing range of price tags abound.  Even the seasoned consumers are sure to have their moments, wistfully murmuring “if only picking out Grand Cru Bordeaux...
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A DRINK WITH . . . DAVE MEVOLI

L. Knife & Son Companies has been in business since 1898 and consists of over 2O wholesaler divisions across 14 states, including the Craft Brewers Guild in Massachusetts.  At a time when the craft beer business is booming, Director of Communications Dave Mevoli has overseen a smartly sophisticated system of...
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PERFECT SUMMER WINE

Spain’s red wines have been on fire in the US lately, with each year of the past several experiencing double digit sales growth. Blind tastings of Spanish reds, at whatever price point, continue to provide revelations of remarkable quality. What’s less widely known though is the dramatic improvement in Spain’s...
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DINNER WITH A RELUCTANT WINE EXPERT

On book tour mid-January, Eric Asimov, the new york times’ “Chief Wine Critic”, made a whistle-stop at Harvard Coop in Cambridge to reading from his first full-length wine book, How to Love Wine: A Memoir and Manifesto.* The book came about during Asimov’s current post as wine critic, held since...
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ENDANGERED COCKTAIL OF THE MONTH: MAKE MINE A MARTINI

Consider the Martini.  Iconic, misunderstood, misconstrued.  Of the all drinks in the cocktail cannon, the beverage you are often served as a martini could not be further from its classic incarnation.  Here’s why: 1 A Martini is a drink, not a glass.  Referring to the stemmed, conical-shaped vessel that traditionally...
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