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Heineken’s New 18 Bottle “Just Add Ice” COOLERPACK

Heineken is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken range of packaging configurations, bringing convenience and occasion-based purchase choice to beer...
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Tenure England Vodka Launches in Massachusetts

Hailing from a distillery established in England more than 250 years ago, Tenure England Vodka begins its reign in Massachusetts this month. Refined in its appearance and its creation, Tenure maintains highest standards for distillation and is made in the classic European style. Careful attention is paid throughout the distillation...
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GENETICS DETERMINE DRINKING

HOW MUCH ONE DRINKSis strongly influenced by whether the drinkingis reinforced bypleasurable sensationsor punished by torment.The outcome islargely decidedby inheritance. Key aspects of drinking are how the body – especially the brain – metabolizes, degrades, neutralizes alcohol, and whether the process rewards or punishes the drinker.  Genetic variability plays a large...
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Wine Riot

MORGAN FIRST and TYLER BALLIET of SECOND GLASS are REINVENTING WINE  EDUCATION ONE RIOT at a TIME FOR THE NOVICE DRINKER, learning about wine can be nothing if not intimidating.  And for many young people, it has an air of the unattainable.  It’s not that there aren’t countless approachable wines...
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ENDANGERED COCKTAIL OF THE MONTH: THE ROB ROY

SCOTCH AFICIONADOS can be quite particular about how they sip their single malts.  “Just one rock” please, or a splash of water.  Mention mixing with soda water, lemon juice or – GASP! – simple syrup and you’re sure to receive a suspicious glance.  We know, we know – scotch is...
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POUILLY FUISSE

ONCE a fashionable name on the us market, Pouilly-Fuisse has not been a “go to” wine for decades, but remains nonetheless an advantageously situated Burgundy appellation nestled among hills and jagged outcroppings at the southernmost end of the Macon district.  The Chardonnays produced on its rocky vineyard amphitheaters vary considerably...
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MERRY EDWARDS: A PROFILE IN STRENGTH

IN FEBRUARY 2O13, Massachusetts-bred (Newton Highlands), California winemaker Merry Edwards appeared at the Boston Wine Expo to present her single-vineyard Pinot Noirs.  The seminar featured a tasting of six different wines all from the Russian River Valley where Merry Edwards Winery is located.  Her partner in this project, which began...
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Fall Beers

FALL IN NEW ENGLAND can be a challenging time for beer drinkers.  Ranging from the occasional blistering hot day to temperatures fast falling in the evenings, finding the right beer for the moment requires a wide range of flavorful offerings.  The all-too-early release of Octoberfest beers in July to the...
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ABCC CHAIRMAN KIM GAINSBORO

ONE MIGHT IMAGINE that walking into the Alcoholic Beverage Control Commission headquarters to meet with Chairman Kim Gainsboro would feel a bit like walking into the principal’s office.  This is, after all, where the letter of the law as it applies to “the sale, purchase, transportation, manufacture, consumption and possession...
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