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Dos Equis’ Cool Can Sizzles This Summer

Heineken USA announced the Dos Equis Taste Adventure All Summer program to heat up retail sales and cool off summer drinking occasions. The program, beginning May 1st, leverages the overall growth of Mexican Imports and the rising popularity of beer served in cans. Cans have never been more popular, legitimized...
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America’s Oldest Brewery’s Newest Packaging

D.G. Yuengling & Son, Inc., America’s Oldest Brewery, has announced packaging updates to its core brands Yuengling Traditional Lager, Light Lager and Black & Tan in April 2017. “We are excited to introduce updated packaging of our core brands which features our powerful Yuengling Eagle & Barrel icon, a proud...
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MAIA GOSSELIN of SIP WINE EDUCATION

IT MAY HAVE TAKEN AMERICA a while to catch up with the wine-drinking habits of Europe, but with record-breaking growth in 2O12 and a $34.6 billion dollar industry on our hands, it’s safe to say the US has arrived.  We may be sipping and swirling wine but, as our own...
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90+ Boston’s Own

You can hardly blame a wine novice for feeling shy on their maiden visit to a wine shop, where difficult to pronounce labels and a confusing range of price tags abound.  Even the seasoned consumers are sure to have their moments, wistfully murmuring “if only picking out Grand Cru Bordeaux...
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ECTOM: Punch

What could be more convivial than gathering around a punch bowl as you whet your whistle?  Little do most imbibers know, punch was the predominant way to imbibe for nearly 2OO years – from the 167Os until the 185Os.  Punch got its start in India, where the drink was made...
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A DRINK WITH . . . TROY CLARKE

TROY CLARKE – President of Boston Chapter of the United States Bartender Guild (USBG)Sales Manager at Martignetti Companies • Co-Owner of 1224 Cocktails Bar Bag Troy Clarke is used to juggling a lot of roles at the same time.  With a long career in the hotel business, Clarke has overseen...
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Two Families of Verona

Despite the abundance of fine, characterful wines grown around Verona, only lately has there been fading of the stain left by dilute Soave and Valpolicella industrially produced from flat, moist vineyards during the wine boom of the 197Os. Not fair, but memories are long and unforgiving. Many of the most...
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Lowering the Ceiling on Overhead

Any owner of a retail beverage business who pays the bills at the endof the month knows finding ways of reducing those dollars floatingout the door or flying away electronically is a “no brainer.” But a nobrainer is a lot easier to put into action if the owner has a...
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A DRINK WITH . . . DAVE MEVOLI

L. Knife & Son Companies has been in business since 1898 and consists of over 2O wholesaler divisions across 14 states, including the Craft Brewers Guild in Massachusetts.  At a time when the craft beer business is booming, Director of Communications Dave Mevoli has overseen a smartly sophisticated system of...
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