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Amstel Xlight Embraces Life’s Biggest Workout

Amstel Xlight is redefining how light beer fits into an active lifestyle. Starting February, beer drinkers in Arizona, Texas, and Massachusetts will learn how Amstel Xlight is the first beer to embrace fitness in all forms, and how with only 90 calories, 2 grams of carbs, 4.2% ABV, and 4...
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Tiger Beer Uncages Lunar New Year Celebrations

Tiger Beer is uncaging celebrations in 2018 for the Lunar New Year through retail and on-premise programming and festive artwork that celebrates the Year of the Dog. The bold, interpretive artwork tells a story that celebrates the old and the new in order to reignite the appreciation and understanding of...
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BLANC DE BLANCS CHAMPAGNES

Among the most interesting and delicious but least understood Champagne categories on the market is the pure 1OO% Chardonnay Blanc de Blancs.  Softly textured and nuanced with aromatic complexity, Champagnes made exclusively with white grapes are not only highly reflective of their terroir origins but they can also often prove...
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FROM SICILY’S VOLCANO BENANTI ETNA ROSSO

IT TAKES THE INTREPID to plant on an active volcano.  After tasting what they’ve wrought, we’re glad they braved Etna, Europe’s largest, most active volcano.  At nearly 11,OOO feet (3322 meters) and massive in bulk, this ill-tempered giant not only dominates and constantly threatens northeastern Sicily, but also presents to...
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SUMMER FRUIT BEERS

WITH THEIR pleasing aromatics, eye-catching colors and luscious flavors, fruit beers are popular both for their approachability and their individuality.  Brewers in Europe and beyond have long used fruits to add sweet, sour or tart flavors and aromas to their beers.  While there are some historic brewing styles, such as...
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Wet Work in a Former Dry Town

Damnation Alley Distils First Vodkas and Whiskies in Boston Suburbs “If you distill it, they will come . . .” That seems to be the mantra for aspiring, talented and hardworking spirit-folk in New England. They’ve followed the increasing trickle of craft brewers and garage winemakers creating viable independent businesses,...
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PORTUGUESE WINES

DESPITE growing and making winefor 4OOO years, portugal’s potables have remained largely a secret from the rest of the world, although certainly not from the thirsty Portuguese. Other than the three great fortified wines – Port, Moscatel de Setúbal, Madeira – and a few that must not be named, Portuguese...
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Patz & Hall

Business partnerships rarely work but the dynamic duo of Donald Patz and James Hall, proprietors of the eponymous winery that bears their names, is a sterling example of how one plus one sometimes equals three.  A marketer committed to developing long term relationships that guarantee access to some of California’s...
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ENDANGERED COCKTAIL OF THE MONTH: THE PINK LADY

AS A CHILD this lupec lady spent Easter mornings hunting for brightly colored, hardboiled eggs hidden slyly in the living room by the Easter bunny.  Now I spend Eastertime hunting for brightly colored cocktails made with fresh eggs as an ingredient.  Once hidden in the recesses of old cocktail books,...
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