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Red Stripe’s Escape To Jamaica Sweepstakes

This spring, Red Stripe is leveraging the brand’s global Reggae platform through its “Escape to Jamaica” sweepstakes program that will send five lucky consumers and a guest to Reggae SumFest in Montego Bay from July 20 through July 24. Throughout the U.S., consumers will be prompted to enter for the...
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TIGER BEER ‘THE UNCAGED’

Since 2013, Tiger Beer, has championed emerging talent. The latest campaign takes this idea of ‘uncaging’ local heroes and focuses it on a specific type of creative – those whose bold approach to their craft serves a good cause. Building on the brand’s rallying call to ‘uncage’ bravery in pursuit...
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STOCK THIS STUFF

By CHRIS MAGGIOLO We just blinked and the holiday season is fast upon us. Patrons are rapidly gearing up for full-bodied red wines, hot buttered rum and warm mulled cider – and all those trinkets and trimmings which pair with them so well. As your customers contemplate unique gifts for...
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WACHUSETT BREWING COMPANY@2O

Wachusett BrewING is celebrating its 2Oth anniversary in November. A lot has changed since founders Ned LaFortune, Peter Quinn and Kevin Butler left their fledgling careers in engineering and biology to embark on an ambitious dream: to open the first craft brewery in Central Massachusetts. “We really had no right...
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TOM & JERRY

WITH THE HOLIDAY season and chilly weather upon us who doesn’t want to cozy up a with a warm, frothy cup of eggnog? Although this might be the perennial holiday drink of recent decades, during the Golden Age of cocktails another drink was really all the rage. Tom & Jerry...
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This Stinks…!

BEER CONSUMERS have never before enjoyed such a wide selection of different styles from so many breweries from around the globe.  In terms of flavor, aroma, body, and balance, we live in a time of unparalleled quality in the production and enjoyment of beer.  With this exciting exploration comes questions...
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THE BLOOD & SAND

IF SCOTCH is your favorite dram, chances are you like it for its peaty notes and robust, “can’t turn down” flavor. You are most likely accustomed to drinking it on the rocks, maybe with soda, or, if you’re a single malt aficionado, with just one rock or a splash of...
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Absent Friends

MASSACHUSETTS now has 5O licensed wineries, extending from the tip of Cape Cod to the Berkshires. All but a couple are active. The curve has been steadily upward, both in number and in quality. In fact, I find the quality nowadays of winemaking by beginners without formal training vastly better...
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Alsace

Comparative blind tastings I’ve conducted over the years of wines from Alsace invariably reinforce my impression of their excellence, in line with my habit of ordering wines from unknown producers virtually at random in restaurants. In fact, there’s no bigger disconnect in my mind between a classic wine region and...
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Session Beer

AMERICANS DO NOT have much experience in consciously limiting their alcohol intake.  Out history has been punctuated with periods of government enforced moderation or prohibition and our doctors have informed us of the health benefits surrounding limited alcohol consumption.  But as a drinking populace, we have not yet embraced the...
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