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Riding an impressive and seemingly unbreakable wave of industry growth, the Brewers Association recently celebrated the twenty-fifth anniversary of its signature event, the Great American Beer Festival (GABF), in Denver, Colorado. With expanded floor space and increased offerings, the festival broke its old records and new ground in the promotion... Read More

WHAT’S IN A NAME? Drink invention is, without a doubt, a major component of mixology. Today’s mixologists experiment with infused liquors, fruit nectars, aromatics, and flamboyant garnishes, creating unusual signature cocktails which may take inspiration anywhere from a Snickers bar to Thai curry. Some professionals worry, however, that the word... Read More

Although sake has been in the US for decades, it was, until recently, a fairly one-dimensional beverage consumed almost exclusively with Japanese food. Typically served warm, people either loved sake or hated it. But nowadays, sake is chic. For a number of reasons, sake – particularly chilled sake – has... Read More

This is hardly surprising as cordials are virtually everywhere and are often key ingredients in creative martinis and myriad other cocktails, while also being frequently served on their own. The last year saw some unique product launches, a variety of savvy promotions and the continued hot streak of the once-obscure... Read More

Whatever your position in this industry – wholesaler, retailer, restaurateur – it’s likely that you see bottles of wine on a daily basis. But when was the last time you took a close look at the alcohol content listed on the side of a bottle, particularly one from California? It... Read More

In today’s cocktail culture, glassware can make or break a drinking/dining experience. Glasses have personalities – chic, sexy and elegant – and they are nearly as important as their contents. While a glass’s shape can influence the actual taste of a drink, its style can psychologically enhance the experience, thus... Read More