Promotions

To help on-premise and off-premise retailers get into the spirit for the two-month Oktoberfest selling season, Paulaner is offering Oktoberfest-themed POS and festive German décor.   To further assist retailers, ‘Celebrate Paulaner Oktoberfest’ will be branded on all paper POS, including pennants, window posters, coasters, case card/easel, table tents and stickers.

To assist retailers during the Oktoberfest selling season, both on- and off-premise accounts will have the opportunity to recreate an authentic Oktoberfest scene, complete with a real wooden Oktoberfest table and two benches.  On-premise accounts can utilize the table and benches for a variety of Oktoberfest activities, while off -premise... Read More

Following its success of last year, the 2nd Annual Las Vegas Tequila Fest will be held September 12 and 13.  Hosted at the Rio All-Suite Hotel and Casino, organizers expect over 5OOO in attendance at the event, surpassing last year’s crowd.  The 2OO8 Las Vegas Tequila Fest will showcase the... Read More

JIM BEAM has launched a fully-integrated effort called The Stuff Inside that features TheStuffInside.com (a dedicated website), national print and out-of-home advertising, POS items, in-market events, social media tools, and tagging national print advertisements with 2D codes.  Through this new campaign, Jim Beam will highlight individuals and organizations that share... Read More

THOMAS HOOKER BREWING Connecticut’s leading producer of premium craft beers is now opening its brewery to host visitors, private and corporate events.  Beer enthusiasts can enjoy tastings at the brewery’s customized tasting bar in the ambience of their spacious production facility.  The company’s nine premium offerings include 5 ales and... Read More

AMSTEL LIGHT unveiled its new marketing campaign based on the brand’s brewing tradition and free spirit of its birthplace, Amsterdam.  The campaign is anchored by the statement “One Dam Good Bier” –  a line that speaks to the premium beer’s Amsterdam roots by linking the spelling of the word “Dam”... Read More

WITH the relaunch of its website – centurycouncil.org – The Century Council continues its role as a leader in the fight to eliminate drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol. The redesign makes the website easier to navigate and provides helpful and informative... Read More

Daily’s is running “Win More Summer”, a retail and online ‘sipstakes’ program that promotes the brand’s summer ready-to-drink cocktails and cocktail mixers.  The effort includes a national print campaign in Marie Claire and Cosmopolitan magazines during July and August, a range of POS materials as well as an on-pack sticker.... Read More

BACARDI launched its “Champions Drink Responsibly” corporate responsibility campaign featuring seven-time Formula 1 World Champion and Bacardi Limited Global Social Responsibility Ambassador Michael Schumacher.  The high-profile, multi-faceted program includes advertising, consumer engagements, public relations, and digital media to assist Bacardi Limited in raising awareness about responsible drinking with a focus... Read More

HPNOTIQ Starting this July, Hpnotiq Liqueur is introducing a $1OO,OOO Grand Prize instant win sweepstakes.  The sweepstakes will also feature another $1OO,OOO in first prizes paid out in two hundred $5OO cash increments in addition to 5OO Hpnotiq T-shirts for 2nd prizes.  To win, consumers must purchase a 75Oml of... Read More