Promotions

Canadian Club whisky’s holiday promotion includes a “Damn Right Your Dad Drank It” 2OO9 calendar mail-in offer, pole topper and display.

The Glenlivet’s new consumer advertising campaign is aimed at creating awareness of the full family of The Glenlivet malts. The “Family Tree” campaign consists of six print executions – each highlighting a different marque in The Glenlivet family. The campaign will debut with a full schedule of consumer publications that... Read More

Jim Beam Bourbonis utilizing pole toppers, case cards, base wraps, shelf talkers, and a reindeer store display for the holidays.  Additionally, Jim Beam is offering a holiday gift carton with the purchase of a 75Oml bottle.

Stirrings and Chandon are running a joint holiday promotion that will provide seasonal pairings and recipes for at-home entertaining and holiday celebrations.  The promotion will feature a $3 instant redeemable coupon or $5 mail-in-rebate (depending on the market), a case glorifier and an interactive text messaging promotion to engage interested... Read More

Newcastle Brown Ale is running its holiday “MAN-ual” promotion designed to assist men during the season.  The MAN-ual will feature tips on entertaining and fashion as well as easy to make recipes.  The MAN-ual will also include special offers from promotional partners Cabot Cheddar Cheese and Java-Log.

COURVOISIER COGNAC launched its Le Nez de Courvoisier program to educate distributors and the trade across the country about the House Style of Courvoisier.  Le Nez (“The Nose” in French) enhances the cognac tasting experience by focusing on the sense of smell, which drives taste and creates greater and deeper... Read More

HORNITOS TEQUILA is partnering with BuyYourFriendADrink.com to offer consumers the opportunity to buy their favorite Hornitos cocktail for friends via mobile phone or email.  Also, the brand is introducing the LightPad from Cognifex Ltd., a packaging innovation which offers a lighting solution to make Hornitos stand out in the bar.

OVAL VODKA is launching a competition to determine its signature cocktail – the OVAL Office. The brand is calling on bartenders, cocktail lovers and consumers to create original vodka recipes and submit them at www.ovalvodka.com.  Deadline for submissions is October 25, after which a committee of certified vodka connoisseurs will... Read More

DISTILLED SPIRITS COUNCIL’s website ProhibitionRepeal.com highlights the history and legacy of Prohibition in the 75th anniversary year of national Prohibition Repeal.  The site offers visitors comprehensive information about the history of Prohibition authored by some of the best known spirits writers in America, as well as photos, facts, calendars, blogs... Read More

The 17th annual Kentucky Bourbon Festival will be held in Bardstown, from September 16 to 21.  The Festival will feature over 35 events and attractions, from black tie galas to historical tours – something for all ages and interests.  The  Festival has been named one of the top events by... Read More