Promotions

HEINEKEN USA entered into a multi-year deal with TD Banknorth Garden to create “The Heineken Boardroom”, a prime seating area within Boston’s Garden.  The newly branded Boardroom was a product of the multi-million dollar revitalization of the luxury seating areas.  Membership offers guaranteed access to all Garden events, in an... Read More

KAHLÚA has launched a new, enhanced US website aimed at getting consumers more involved with the brand.  The site, accessed through www.kahlua.com boasts bold graphics from ancient Yucatan ruins to the exotic mountains of Kahlúa’s rugged homeland, Mexico, where visitors can browse through cocktail and food recipes, become educated on... Read More

DEKUYPER has partnered with the Flair Bartenders’ Association, an 11,OOO member organization that promotes bartending as a performance art.  DeKuyper will be sponsoring five competitions throughout 2OO8, including the DeKuyper Blue Blazer Challenge.  Bartenders from around the world will compete against each other and be judged based on their creative... Read More

Diageo announced the 2OO8 launch of the Estamos Unidos con un Proposito (We Are United with a Purpose) campaign, and its partnership with the National Council of La Raza (NCLR).  Diageo’s leading premium brands will donate 35 cents for each 75Oml purchased, up to $25O,OOO, to improve financial literacy among... Read More

Evan Williams Kentucky Straight Bourbon Whiskey is enhancing its fishing themed marketing campaign through a new sponsorship of pro bass angler Russ Lane.  Lane adds a second Bassmaster Elite Series professional to Team Evan Williams, joining the mediagenic Jason Quinn in running Evan Williams-wrapped bass boats and wearing prominent Evan... Read More

Heineken USA’s Heineken New Legends Concert Series, a cornerstone of the Apollo Theater’s performance schedule, is part of a two-year agreement in which Heineken will be the Apollo’s official beer sponsor.  In addition to the series, Heineken will create the Heineken Lounge, a bar and refreshment area in the lobby... Read More

JAMESON IRISH WHISKEY is teaming up with Heineken Lager and Heineken Light to help boost sales by co-promoting two of America’s most popular St. Patrick’s Day celebratory beverages. This year’s “Think Green” program combines merchandising and display materials including case cards, case wrap and  shelf talkers – building traffic-stopping displays... Read More

Boru Vodka will sponsor the 2OO8 tour of Lloyd Dobler Effect (LDE), the winning band in Boru’s “Defend the Bar Band” competition.  The “Boru Vodka Present Lloyd Dobler Effect Tour” will encompass over 2OO performances in bars and at concertsaround the country. The tour will be promoted with signage, by... Read More

MALIBU RUM The Caribbean isn’t just a place, it’s a state of mind in the Malibu “Get Your Island On” global advertising campaign. Inspired by the brand’s Caribbean heritage, the campaign, which debuted in December on television and will expand in print, radio, out-of-home and additional television executions in the... Read More

BOMBAY SAPPHIRE will again hold its global Designer Glass Competition to identify the most inspired martini glass in the world, as designed by aspiring talent. And, for the fifth year in a row, the US market will participate in this international competition. One winning glass design is selected from each... Read More