THE ULTIMAT SENDOFF
Horizon Beverage Company and the Patron Spirits Company kicked of the launch of Ultimat Vodka high above the city of Boston atop 6O State Street. The combined Horizon sales forces from Massachusetts and Rhode Island were on hand to hear how Patron and Horizon plan to apply the same principles... Read More
AMSTEL LIGHT
AMSTEL LIGHT unveiled its new marketing campaign based on the brand’s brewing tradition and free spirit of its birthplace, Amsterdam. The campaign is anchored by the statement “One Dam Good Bier†– a line that speaks to the premium beer’s Amsterdam roots by linking the spelling of the word “Damâ€... Read More
THOMAS HOOKER BREWING
THOMAS HOOKER BREWING Connecticut’s leading producer of premium craft beers is now opening its brewery to host visitors, private and corporate events. Beer enthusiasts can enjoy tastings at the brewery’s customized tasting bar in the ambience of their spacious production facility. The company’s nine premium offerings include 5 ales and... Read More
JIM BEAM
JIM BEAM has launched a fully-integrated effort called The Stuff Inside that features TheStuffInside.com (a dedicated website), national print and out-of-home advertising, POS items, in-market events, social media tools, and tagging national print advertisements with 2D codes. Through this new campaign, Jim Beam will highlight individuals and organizations that share... Read More
LAS VEGAS TEQUILA FEST
Following its success of last year, the 2nd Annual Las Vegas Tequila Fest will be held September 12 and 13. Hosted at the Rio All-Suite Hotel and Casino, organizers expect over 5OOO in attendance at the event, surpassing last year’s crowd. The 2OO8 Las Vegas Tequila Fest will showcase the... Read More
The Century Council Unveils New Website
WITH the relaunch of its website – centurycouncil.org – The Century Council continues its role as a leader in the fight to eliminate drunk driving and underage drinking and to promote responsible decision making regarding beverage alcohol. The redesign makes the website easier to navigate and provides helpful and informative... Read More
INTRODUCING Anheuser-Busch InBev
THE BELGIAN BREWER InBev will buy Anheuser-Busch for $52 billion, the companies announced on July 14. The sweetened all-cash deal, for $7O a share, would create the world’s largest brewer. Together, the two companies would have sales of more than $36 billion a year, surpassing the current No.1 brewer, SABMiller... Read More
Anheuser Busch to Discontinue All Alcoholic Energy Drinks
ATTORNEYS GENERAL IN ELEVEN STATES have reached an agreement with Anheuser-Busch that will result in the nationwide discontinuance of two popular pre-mixed alcoholic energy drinks, Tilt and Bud Extra. As part of the agreement, Anheuser-Busch will not produce any caffeinated alcohol beverages in the future. Attorneys General commend Anheuser-Busch for... Read More
TRURO VINEYARDS OPENS STATE of the ART WINE MAKING FACILITY
Truro Vineyards, one of the largest wineries in Massachusetts and Cape Cod’s only traditional European Grape Growing vineyard, announced that its new winery, barrel and storage rooms – under construction since the fall of 2OO7 – are now open to the public.Dave Roberts, patriarch and proprietor of the family owned... Read More
BEAM GLOBAL SPIRITS & WINE, INC.: JULIAN COHEN
JULIAN COHEN has been appointed as Vice President of Marketplace Insights. Cohen will lead the charge in providing strategic counsel on consumer insights and research which will help to deliver on the Beam Global vision, “Building Brands People Want to Talk Aboutâ€. He joins Beam Global with more than 17... Read More