Daily’s

Daily’s is running “Win More Summer”, a retail and online ‘sipstakes’ program that promotes the brand’s summer ready-to-drink cocktails and cocktail mixers.  The effort includes a national print campaign in Marie Claire and Cosmopolitan magazines during July and August, a range of POS materials as well as an on-pack sticker.  
The ad and POS copy will drive consumers to Daily’s website, www.dailyscocktails.com, where they can enter to win the grand prize, an 8-day, 7-night trip for two to the Westin Maui Resort & Spa, Maui, HI or the first prize summer tunes MP3 player.