The indispensable tool for the Massachusetts adult beverage trade.
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ENDANGERED COCKTAIL OF THE MONTH – MULLED WINE

By Pink Lady Aside from Eggnog, no drink says Yuletide more than mulled wine. It is so deeply ingrained in the zeitgeist of Christmas that I don’t think I even knew I could make it in modern times until I joined the Ladies United for the Preservation of Endangered Cocktails...
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NEW BELGIUM BREWING COMPANY

By Andy Crouch It has been a long and winding road for New Belgium Brewing Company. Often defined by its singular Fat Tire Amber Ale brand, New Belgium in recent years has experienced a dizzying level of change that has altered the complexion and direction of the storied brewery. When...
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STOCK This STUFF

By Kirsten Amann ‘Tis the season for retail therapy! Because the holidays can be a hectic blur, one-stop shopping is truly the best gift you could give to your customers. Here’s our annual list of creative gift ideas, the stuff you should stock to help customers delight the whims of...
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ENDANGERED COCKTAIL OF THE MONTH-STAR COCKTAIL

by PINK LADY As the days get shorter and crisper in New England we love to reach for brown spirits to use in our cocktails. Since bourbon, scotch and rye are always in the spotlight, we’re keeping the focus on applejack, America’s oldest distilled spirit, this month (see page 2...
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A DRINK WITH . . . MICHAEL RAY

by MAIA MERRILL GOSSELIN Bouncer, bartender, bar manager, beverage director . . . if there’s a title to be held in the Massachusetts beverage scene, Michael Ray has likely had it. Long considered one of the city’s most beloved (some would say legendary) bartenders, Michael has graced more than a...
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AS AMERICAN AS APPLEJACK

by KIRSTEN AMANN When I was ten years old my father’s job was transferred from Central New Jersey to Southern New Hampshire. That summer we moved, leaving the congested highways and suburban developments of New Jersey, the only home I’d ever known, for a tiny New Hampshire village that had...
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TALES OF THE COCKTAIL-IN THREE COCKTAILS

By Kirsten Amann “When the Tales of the Cocktail first began,” my seatmate Mark tells me, “we locals wondered, ‘is drinking cocktails really enough to base a festival around?’” We are twenty minutes out from touching down in Boston, home for me and a layover for Mark, discussing why I’d...
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