The indispensable tool for the Massachusetts adult beverage trade.
By

Robert Bradford

The Rest of the Gin Story.

DEAR SUBSCRIBERS Due to a production error, a very important ingredient was omitted from last month’s Gin article, unfortunately altering the ultimate flavor of its final presentation.  With my apologies to you, our readership, Old Raj importer Henry Preiss, owner of Preiss Imports, and Robert Bradford, here is, in full,...
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Gin 2008

Once upon a time, more than 5O years ago, for those old enough to remember, venerable rye whiskies and almighty gin ruled the waves in the American marketplace. Gin was the predominate white spirit of choice anywhere drinks were being served, although, admittedly, a great deal of it was of...
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M.S. Walker 75th Anniversary Special

Photography by David Binder In the midst of this present topsy-turvy era of dramatic change and massive business consolidations that keep escalating in beverage alcohol wholesaler markets all across America, the venerable, family-owned, Somerville-based distributorship and rectifying operation of M.S. Walker is something of an anomaly. Now beginning its 75th...
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Gin

Last year was a pleasant surprise for Gin When was the last time you saw reports showing robust growth statistics for every single significant import brand on the sales charts? Notable is a 10% increase for the phenominally successful, #1 super-premium icon Bombay Sapphire (now well beyond the 600,000 9-liter...
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North American Whiskies

When addressing the topic of domestic American whiskies in years gone by, there were many separate distinctions to make. First, there were the numerous staple blends, then rye whiskies, then a bourbon category, then a separate Tennessee whiskey section. And always, in the background, were those massively-distributed volume products from...
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The Single Malts

If you’re a consumer of single malt whiskies, the American market happens to be a remarkable place to be at the moment, and apparently will continue to be so for some time to come. You’re seeing not only an extraordinary increase of innovation and exciting ideas coming through with the...
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RUM

Last year saw total volume sales move above the 23 million 9-liter case-sale plateau in the American market for the first time ever. Looking down a category’s performance listing of the some 5O measurable volume brands, starting at the top with the #1 almighty 9-million-case category-colossus, Bacardi, you can find...
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For The Love of Scotch

For example, there’s simply been no relief in the bad news department that continues to haunt the decline of the flat-to-mostly-negative US-bottled standard blended brand segment, which has not recorded a single positive growth year since 1994, and dropped yet another couple of percentage points in 2OO5. But, meanwhile, in...
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Gin’s Revival

While it’s true that the predominant low-end domestic segment, that represents over 7O% of gin’s 11 million-case annual total volume sales in the US, continues to be static and largely disappointing, the upwardly mobile performances and brand expansions in the high-end import tier is cause for genuine celebration in this...
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Rum’s New Targets

Some of my fondest earliest experiences as an entry level drinker, many decades ago, centered on a broad variety of rum cocktails – from Frozen Daquiris and Zombies to a fabulous concoction that my late, great rum-loving father created with an antique shaker. Just watching my Dad’s ceremonious preparations was...
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