The indispensable tool for the Massachusetts adult beverage trade.
By

Robert Bradford

Vodka

It’s a little like being in your car, stopped at one of those railroad crossings when the gates go down, and here comes a freight train, moving fast, but seemingly without an end.The engine is large and powerful and pulling a multitude of box cars of different shapes and heights,...
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The Gin Game

In recent years, we’ve been seeing some encouraging vital signs stirring in the long-struggling vodka-dominated gin market. But no one was quite ready to expect the pulsing upswing of beverage business interest or the extent of new upscale brand investment, successful new brands, growing customer recognition, and downright swellegance that’s...
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Rum

Last year marked a full decade of consistent upbeat momentum for this second-largest distilled spirits category in the US, now well up over 2O million cases in total volume sales, and continuing to build on its consumer appeal with an ever-expanding introduction of trendy lower-proof flavored brands, lower-calorie product alternatives,...
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Whiskey

A native son of Islay, the small island with such a remarkable concentration of legendary single malt distilleries that’s located off the west coast of Scotland in the Hebrides. 57-year-old McEwan’s life has centered on this single malt island culture going back to the days he started out as a...
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No One Saw This Coming

Massachusetts has always known a thing or two about astonishing history-making upsets against seemingly impossible odds. In 1775, it was all about a ragtag militia group of passionate guerilla-like Minutemen routing a mighty and well-trained superior fighting force of British Red Coats from behind the stonewalls of Lexington and Concord,...
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