The indispensable tool for the Massachusetts adult beverage trade.
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ESTATE CELLARS

With vineyards located in Central Coast, California, Estate Cellars is a sustainably-farmed wine brand that combines old world practices with modern technology. Available in four different varietals: Cabernet Sauvignon, Chardonnay, Proprietary Red Blend, and Sauvignon Blanc. Suggested retail is $14.99 for a 75Oml. AVAILABLE FROM Baystate Wine & Spirits.

BOMBAY BRAMBLE

This new release is Bombay Sapphire Gin with a real fruit infusion of blackberries and raspberries. It is the first addition to the brand’s portfolio in ten years. Suggested retail for a 75Oml is $23. AVAILABLE FROM Horizon Beverage Company.

ENDANGERED COCKTAIL OF THE MONTH-THE PENICILLIN

by PINK LADY Start poking around in the annals of classic cocktail history and it won’t take long to recognize a theme: many of the greatest inventions in cocktails were originally medicinal. The Gimlet was born on the high seas to prevent scurvy. Gin and tonics proliferated to combat malaria....
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ALCOHOL’S CARDIOVASCULAR EFFECTS ON WOMEN

by HARVEY FINKEL, MD The health effects of drinking, intensively studied during the past 3O years, can be best summarized by the French paradox and the J-shaped curve. The former was named for the surprising low frequency of coronary disease among smoking, indolent Frenchmen, enjoying Camembert and foie gras, compared...
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‘MERICAN MULE VARIETY PACK

The ‘Merican Mule line of canned cocktails has released a new eight-can variety pack which includes Moscow Mule (vodka); Mexican Mule (tequila); Southern Mule (bourbon); and Tropical Mule (rum) . All of ‘Merican Mule’s canned cocktails are 7% ABV and crafted using premium distilled spirits, proprietary ginger beer and all-natural ingredients. AVAILABLE...
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DRY FLY GREYHOUND

Dry Fly has expanded its “On the Fly” line of ready-to-drink classic cocktails. The Greyhound is a blend of their gin mixed with fresh-squeezed grapefruit juice for a savory, refreshing cocktail with a subtle sweet twist. Suggested retail is $14.99 for a 4-pack of 355ml cans. AVAILABLE FROM Baystate Wine...
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MARIUS PEYOL ROSÉ

This Côtes de Provence Rosé is pale pink and bright with notes of red fruits, white peach and citrus. It has a nice balance on the palate with a distinct liveliness and fine spicy aromas. Suggested retail is $15.99 for a 75Oml. AVAILABLE FROM Baystate Wine & Spirits.

SMIRNOFF PINK LEMONADE VODKA

Smirnoff has extended its flavored vodka portfolio with Pink Lemonade made with lemon, strawberry and raspberry flavors. The line also comes as a flavored malt beverage or hard seltzer. Suggested retail for a 75Oml is $12. AVAILABLE FROM United Liquors.

RADIO BOKA VERDEJO

From the Castilla region in Spain, this Verdejo has aromas of zesty lemon blossoms, ripe apples with notes of peach and minerals. Clean finish, brisk with refreshing acidity. Suggested retail is $1O.99. AVAILABLE FROM Abacus Distributing.

ED HARDY SELTZER

Master tattoo artist Don Ed Hardy has expanded his line of Sangria with these new ready-to-drink Tequila seltzers made with 1OO% Blue Agave Tequila. Available in two offerings: Red Tiger Cooler (Orange Pineapple) and Unshakable Withered Flower (Blood Orange Pomegranate) Tequila Seltzers. Each can contains 1OO calories is 4.5% alcohol....
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