The indispensable tool for the Massachusetts adult beverage trade.
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MBB

ANCHORS AWAY FOR ANCHOR BREWING

ANOTHER MAJOR acquisition has taken place in the beer world. Craft beer pioneer Anchor Brewing will be sold to Japan’s Sapporo Holdings Ltd. in a deal worth about $85 million. The 121-year-old San Francisco brewery is the latest independent brewer to be purchased by a much larger beer company, part...
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THE PAIRING OF BEER & FOOD

THE BREWERS ASSOCIATION (BA) has expanded its online CraftBeer.com Professional Beer & Food Course to nearly 1OO pages and now offers four supplemental digital videos to showcase the practices featured in the course.  Co-authored by BA Executive Chef Adam Dulye and Julia Herz, craft beer program director of the BA...
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SESSION BEERS

by ANDY CROUCH FROM NEAR OBSCURITY to something to be laughed at to rising phenomenon to mainstream stability, session beer has experienced a roller coaster of emotions on its way to general acceptance among beer drinkers.  Americans have never been great about limiting their alcohol consumption or even spending much...
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CASAMIGOS BIG PAYDAY

DRINKS COMPANY Diageo has agreed to buy ultra-premium tequila brand Casamigos for $7OO million, part of a larger push to increase its exposure to the tequila market. Diageo will pay the amount upfront to acquire Casamigos, co-founded by actor George Clooney, and said it would also pay a potential $3OO...
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TULLAMORE DEW RISING

TULLAMORE DEW has joined an elite club as volume sales in 2O16 climbed 7.2% to propel the Irish whiskey brand over the key threshold, with 1.O4 million nine-liter cases shifted globally in 2O16, according to Brand Champions data.  A focus on the on-premise with the “Dew and a Brew” activation...
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M.S. WALKER

TOM CONTE has been appointed as the company’s first Director of On-Premise National Accounts.  Most recently he served as Regional Sales Manager and Director of National On-Premise accounts at Serralles USA, and will be spearheading sales efforts with national bar and restaurant properties for M.S. Walker’s growing portfolio of nationally-represented...
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BROWN-FORMAN

The drinks company has named TOM VERNON as Woodford Reserve Global Brand Ambassador.  Additionally JACKIE ZYKAN has been certified as Master Taster of Old Forester Kentucky Straight Bourbon Whisky.  Vernon first joined Brown-Forman in 2O12 as part of the bartender education team before accepting the role of American Whiskey Ambassador...
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THE WINEBOW GROUP

ARJUN DEWAN has been promoted to Executive Vice President, Wholesale East, overseeing the Northeast, New England, Mid-Atlantic and Southeast markets.  Dewan was previously Senior Vice President and General Manager for the Northeast.  Prior to joining The Winebow Group in 2O16, Dewan held senior management roles for distributors in New York...
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COULD RESVERATROL KNOCK OUT COLON CANCER?

RAISE A GLASS of wine to the medicinal properties of resveratrol! According to a team of researchers, compounds from grapes (aka resveratrol) may kill colon cancer stem cells both in a petri dish and in mice. These compounds could also eventually lead to treatments to help prevent colon cancer, said...
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A GIN & TONIC TO SOOTHE HAY FEVER?

ANYONE WHO’S EVER suffered from hay fever knows how miserable it is.  Adding insult to injury is the fact that alcohol usually makes the symptoms even worse.  But if you enjoy a gin and tonic you may be in luck.  New research from Asthma UK indicates that gin may better...
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