The indispensable tool for the Massachusetts adult beverage trade.
By

MBB

SIP and SAVOR in VIRGINIA

CALIFORNIA AND FRANCE has better watch out – Virginia has its sights set on becoming a major wine destination. travel + leisure has named Virginia one of the top five new wine destinations in the world. The state is the only American region featured in July’s “Wine-Lover’s Guide”, which highlighted...
Read More

SOGGY VINEYARDS

RAIN KEEPS FALLING IN FRANCE. The torrential rain afflicting northern Europe has left French vineyards at risk of losing much of the 2OO7 vintage from rot and mildew, with Bordeaux one of the worst-hit regions standing to lose 9O% of its crop. According to the Bordeaux Met Office, six inches...
Read More

THE WINE & SPIRITS WHOLESALERS OF AMERICA

CHRIS KENNEDY has been hired as the organization’s new Communications and Public Affairs Manager. In his new position, Kennedy will serve as the primary point of contact for all trade media inquiries directed to WSWA. Kennedy will also work closely with every department within WSWA’s office, focusing heavily on enlivening...
Read More

MOET HENNESSY USA

GREG REES has been appointed Director of Marketing & Communications, National Accounts. Greg comes to Moet Hennessy after nine years as Marketing Manager at Olive Garden Restaurants.

CONSTELLATION BRANDS

ROB SANDS has been named Chief Executive Officer in addition to his existing responsibilities of President and COO. He takes over the position from his brother Richard Sands who will remain Chairman of the Board. Also, JOSE FERNANDEZ will be promoted to the new position of Chief Executive Officer for...
Read More

DIAGEO

MAGGIE LAPCEWICH has been appointed as President, National Accounts. In this role, Lapcewich will lead Diageo North America’s beer, wine and spirits business with large national on- and off-premise customers. She has been with Diageo for 15 years serving in a variety of commercial roles, most recently as the General...
Read More

The CURE for WHAT AILS YOU?

TEQUILA IS OFTEN USED as a cure for the blues but it may just have some genuine health benefits as well. According to researchers at the University of Guadalajara, blue agave can pass through stomach acids without being destroyed. The hope is that doctors will be able to use agave...
Read More

KEEPING the DOCTOR AWAY

RUNNING A FEW MILES may help you to feel refreshed and invigorated but having an occasional relaxing glass of wine might make you feel just as good. A new study finds that moderate drinkers feel better about their personal health than abstainers, light drinkers or heavy drinkers. HealthDay News recently...
Read More

WELCOME to BEVERAGE!

J. POLEP DISTRIBUTION SERVICES, a fifth generation distribution company, has a new alcohol beverage distribution division. Based in Chicopee, the company now carries a variety of prepared cocktails and gelatin shots as well as wines from Argentina, Australia, New Zealand, Spain, Germany, and Italy, with plans for beer and a...
Read More

For the COCKTAIL CONNOISEUR

FROM CRAFT SPIRITS to gourmet infusions to organic fruit garnishes, today’s cocktails have gone upscale, to say the least. So why spoil that lovely drink with ice made from tap water? Ice Rocks, produced by the Water Bank of America, are pre-packaged spring water ice cubes that could provide the...
Read More