The indispensable tool for the Massachusetts adult beverage trade.
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MBB

DIAGEO

MAGGIE LAPCEWICH has been appointed as President, National Accounts. In this role, Lapcewich will lead Diageo North America’s beer, wine and spirits business with large national on- and off-premise customers. She has been with Diageo for 15 years serving in a variety of commercial roles, most recently as the General...
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The CURE for WHAT AILS YOU?

TEQUILA IS OFTEN USED as a cure for the blues but it may just have some genuine health benefits as well. According to researchers at the University of Guadalajara, blue agave can pass through stomach acids without being destroyed. The hope is that doctors will be able to use agave...
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KEEPING the DOCTOR AWAY

RUNNING A FEW MILES may help you to feel refreshed and invigorated but having an occasional relaxing glass of wine might make you feel just as good. A new study finds that moderate drinkers feel better about their personal health than abstainers, light drinkers or heavy drinkers. HealthDay News recently...
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WELCOME to BEVERAGE!

J. POLEP DISTRIBUTION SERVICES, a fifth generation distribution company, has a new alcohol beverage distribution division. Based in Chicopee, the company now carries a variety of prepared cocktails and gelatin shots as well as wines from Argentina, Australia, New Zealand, Spain, Germany, and Italy, with plans for beer and a...
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For the COCKTAIL CONNOISEUR

FROM CRAFT SPIRITS to gourmet infusions to organic fruit garnishes, today’s cocktails have gone upscale, to say the least. So why spoil that lovely drink with ice made from tap water? Ice Rocks, produced by the Water Bank of America, are pre-packaged spring water ice cubes that could provide the...
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CAMPARI GOES X-RATED

DAVIDE CAMPARI SPA ANNOUNCED in July that it bought the X-Rated stable of US high-end spirits brands for 29 million euros (approximately $4O million US), expanding its presence in the lucrative premium segment of the alcohol market. In a statement, Milan-based Campari said the X-Rated brands have grown rapidly since...
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GETTING TOUGH in TENNESSEE

ATTENTION SENIOR CITIZENS if you’re buying beer in Tennessee don’t forget your ID – you can’t buy without it. Tennessee recently became the first state in the nation to require universal carding, without exception, of anyone who buys beer for off-premises consumption. The Tennessee Responsible Vendor Act, designed to curb...
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