The indispensable tool for the Massachusetts adult beverage trade.
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MBB

BIGG ASS WINES

The newest releases from this winery are: the 2OO5 Big Ass Napa Valley Cabernet Sauvignon; 2OO5 Napa Valley Syrah; 2OO5 Napa Valley Chardonnay; and the 2OO4 Sonoma County Zinfandel. All are priced at $14.99 per bottle.

BAMBU WHITE RUM

Made in the British West Indies, this new rum designed specifically for women is quadruple distilled and triple filtered. Retail is $3O per 75Oml.

HEINEKEN PREMIUM LIGHT DRAUGHTKEG

Heineken has added Premium Light to its new off-trade draught beer system. The Draughtkeg consists of a disposable, 1OO% recyclable, steel keg, and utilizes an internal carbonator that releases carbon dioxide each time the tap is opened. Retail is approximately $19.99 per 5-liter keg.

JOSE CUERVO PLATINO

Part of the Reserva de la Familia collection, this limited-edition ultra premium silver tequila is made from 1OO% blue agave and is handcrafted using a proprietary distillation process called “Esencia de Agave” that optimizes the tequila’s agave notes. The launch is being supported by a marketing campaign that includes promotions,...
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PARKER’S HERITAGE COLLECTION BOURBON

This is the first release in an annual series of rare, aged American whiskeys from Heaven Hill that is a tribute to sixth generation master distiller Parker Beam. The first edition will be a cask-strength 1996 bourbon.  It’s being bottled at barrel proof, the first time Heaven Hill has released a...
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HIRAM WALKER PUMPKIN SPICE

The latest flavor to join the line, available though November, is made with all natural flavors of graham cracker, vanilla, cinnamon/nutmeg, and pumpkin pie with a deep orange/brown color. The launch will be supported with various marketing initiatives including trade advertising, sampling, POS materials including recipe neckers and case cards...
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COURVOISIER EXCLUSIF COGNAC

Aged between six and twelve years, this new super premium cognac is a blend of grapes from the Grande and Petite Champagne, Fin Bois and Borderies regions. Designed to be mixable, it has a floral aroma and the flavor has notes of spice, vanilla and gingerbread.  The body is smooth...
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IT’S BEER by a BUBBLE

AFTER A RATHER DISCOURAGING couple of years, beer has something to cheer about. The annual Gallup Poll recently reported that beer edged out wine as the adult beverage of choice in the US. The percentage of Americans who drink any type of alcohol is stable, though the poll shows that...
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CRAFT is KING

WHERE WOULD THE BEER industry be without craft brewing? It may only make up a small percentage of the industry but the craft beer segment has largely been carrying the weight of the beer category on its shoulders. The Brewers Association reported recently that the volume of craft beer sold...
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The ITALIAN GANG

IT MAY SOUND HARMLESS enough but wine counterfeiting is no laughing matter. Over the last few years the business of faking wine bottles and labels has grown substantially and become a very lucrative industry. The problem is so serious that twenty-five members of the Italian military police recently became qualified...
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