MALIBU RUM

MALIBU
RUM The Caribbean
isn’t just a place, it’s a state of mind in the Malibu “Get
Your Island On” global advertising campaign. Inspired by the
brand’s Caribbean heritage, the campaign, which debuted in
December on television and will expand in print, radio,
out-of-home and additional television executions in the
spring, urges consumers to bring the light-hearted spirit
and upbeat energy of the islands to their daily lives.