PERNOD RICARD ADDS LILLET to PORTFOLIO
Pernod Ricard is buyING aperitif manufacturer Lillet, which is based on wine and fruit liqueur. for an undisclosed sum. Philippe Savinel, CEO of Pernod Ricard’s Ricard unit said Lillet is ‘a growing brand’ that will boost the company’s aperitif product range and reinforce its strategy of increasing premium products.
7 Bids for Absolut
The Sweden government has received seven indicative bids in the first stage of an auction of Absolut vodka maker Vin & Sprit. Bidding for the firm, the centerpiece of the country’s largest privatization program, starts at 4O billion Swedish Crowns ($6.18 billion). More than 3O firms were invited to participate... Read More
PUBLICK HOUSE GOES RETAIL
There’s a new beer shop on the block. Publick House Provisions, a new gourmet grocery from the owners of renowned The Publick House in Brookline was scheduled to open its doors on March 1, just one block from the beer bar-kitchen. All of the beers sold at The Publick House... Read More
A NEW NAME REFLECTS EXPANDED MISSION
Massachusetts Licensed Beverage Association has a new name and an expanded mission. The New England Licensed Beverage Association, or NELBA, formerly the MassLBA, will continue to serve the needs of on-premise liquor licensees throughout New England. Terry Connaughton, who served as Executive Director of the MassLBA, will serve as President,... Read More
IN GOOD TIMES and BAD, SPIRITS PREVAIL
Whether we’re happy or sad, rich or poor, we Americans still like our cocktails. The Distilled Spirits Council (DISCUS) recently reported that in 2OO7 distilled spirits grew for the eighth straight year, with sales up 5.6% totaling $18.2 billion and volume rising 2.4% to 181.5 million cases as consumers continued... Read More
A LITTLE WINE with YOUR WORKOUT?
A little exercise combined with a little alcohol may be the key to living a longer life, according to a new study published in the European Heart Journal. The study found people who drink moderate amounts of alcohol and are physically active have a lower risk of death from heart... Read More
BEER that BATTLES CANCER
Who would have thought of beer as a cancer fighter? Whether you prefer Schlitz or Chamay, drinking a cold beer just may hold the key to staving off some forms of cancer. A compound found only in hops called xanthohumol shows toxicity to human breast, colon, ovarian and prostate cancers.... Read More
BOMBAY SAPPHIRE
BOMBAY SAPPHIRE will again hold its global Designer Glass Competition to identify the most inspired martini glass in the world, as designed by aspiring talent. And, for the fifth year in a row, the US market will participate in this international competition. One winning glass design is selected from each... Read More
MALIBU RUM
MALIBU RUM The Caribbean isn’t just a place, it’s a state of mind in the Malibu “Get Your Island On” global advertising campaign. Inspired by the brand’s Caribbean heritage, the campaign, which debuted in December on television and will expand in print, radio, out-of-home and additional television executions in the... Read More
KU DE TA
America’s first international wine – 9 wines from 8 countries and 9 different wine growing regions around the world all under one label – is a rogue brand that challenges the established practice of major wine labels that grow all their varietals at the same winery. Instead these wines come... Read More