Liza Weisstuch

Visit a bar and listen closely – above the din of USUAL  conversation and RHYTHMIC rattle of ice in its shakers – you can hear it loud and clear: Gin is in. The spirit that served as one of the core foundations upon which cocktail history is built the spirit... Read More

If any spirit category deserves a party to celebrate how well it’s done over the past year it’s tequila. And if anybody can host that party it’s Tania Oseguera, brand ambassador for Cazadores and Corzo, Bacardi USA’s tequilas. Oseguera was recently in Boston to lead diners through a tasting paired... Read More

A VISIT TO TEQUILA. . . the unique qualities of each brand of tequila are achieved through carefully derived formulas each of which involves a delicate balance of ancient knowledge, agricultural prowess, modern technology, and a dash of sunny whimsy. Tequila is perhaps the most regulated spirit in the world.... Read More

Wine dinners are a dime a dozen and when pressed, most restaurateurs will tell you they’re hardly an easy sell. It’s not just the abundance of them that diners can often find on any given weeknight, it’s pulling off the affair at a cost that’s both consumer-friendly and fiscally sound... Read More

Given the centuries-old legacy of alcoholic beverages it took a very short time for Tequila to go from a native Mexican spirit that might be palatable if you’re lucky, to a highly regulated industry that has diversifying exponentially each year. The Beckmann (formally Cuervo) family remains the oldest tequila-making clan... Read More

  Dimi Lezinska the Grey Goose global brand ambassador, recently accompanied Francois Thibault on a visit to Boston. Francois, who goes by the title maitre de chai (translation: cellar master), played a key role in the development of Bacardi’s Grey Goose. With Dimi serving as translator, we got the lowdown... Read More

From Fantasy Football to Facebook forecasting trends and pop culture sensations can be as tricky an exercise as shooting fish in a barrel (or avoiding clichés).  When it comes to the alcohol who would have guessed ten years ago that Pabst Blue Ribbon and Miller High Life would be the... Read More

Misty Kalkofen’s cell phone you might say, is her most valuable bartending tool. She regularly gets text messages from bartenders all around the country asking about recipes, products, and mixology methods. And, of course, she puts out sundry inquiries, too. She’s part of an informal but active network of tastemakers,... Read More

Talk to anyone who’s spent a lifetime in the spirits industry and you’ll hear the same thing: People drink when the market is up and they drink when the market is down.  And when it comes to rum brands have worked full-force to develop and maintain consumer loyalty.  That’s a... Read More

Cocktailcompetitionsare perhaps,most effectivebecause,ironic thoughthis sounds,everyone wins. With more and more brands and extensions hitting the market every month, it’s safe to say that, now more than ever, shelf space is an extremely valuable commodity. Then, of course, there’s the little matter of winning the hearts and minds of bartenders, who... Read More