The indispensable tool for the Massachusetts adult beverage trade.
Day

February 26, 2009

SAM ADAMS IMPERIAL SERIES

This new series from Sam Adams includes an Imperial Stout Imperial White and a Double Bock.  Brewed with East Kent Goldings hops and Caramel 6O and Munich malt, the Stout is intense with full rich flavors like dark chocolate, coffee and anise.  The White has the traditional aromas and hazy...
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ABSOLUT MANGO

This is the tenth flavor to join the Absolut Vodka lineup.  Aromatic and juicy with a fruity taste it has the pronounced and genuine character of ripened mango.  Like all Absolut flavors, Absolut Mango is made from all-natural ingredients and contains no sugar and no added preservatives.  World famous for...
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Sauza Tequila Tres Generaciones

This line of super premium triple-distilled tequilas is being relaunched with new packaging for its Plata Reposado and Añejo marques.  While keeping its signature shape, the new packaging tells the brand’s story through the craftsmanship of its founders and the tequila-making process in a modern and stylish way.  The front...
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Otter Creek Brewing

Otter Creek Brewing has partnered with Bolton Valley Bromley, Jay Peak, and Mad River Glen ski areas to offer consumers a “Ski Midweek for Free” deal (when your buddy pays, that is).  The promotion is valid through March 31, Monday through Friday.  “Ski for Free” coupons are available in retail...
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THREE OLIVES VODKA

THREE OLIVES VODKA is running a multi-million dollar ad campaign that depicts the idea that drinking premium vodka should be fun and exciting.  In addition the brand is unveiling new packaging featuring sleek, frosted bottles that provide a contrast to the colors peeking through the martini-shaped “window” on the front...
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Jim Beam Bourbon

Jim Beam Bourbon is running a user-generated social media contest named The Remake, in support of the recent airing of The Girlfriend television commercial.  Consumers are being challenged to create their own, original commercial remake by imitating, spoofing and/or improving upon the Jim Beam The Girlfriend, The Tragedy or The...
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