The indispensable tool for the Massachusetts adult beverage trade.
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April 1, 2013

CASILLERO DEL DIABLO

 – This label from Concha y Toro has three additions to its “Devil’s Cellar” line.  The 2O11 Reserva Winemaker’s Red Blend is comprised of Syrah, Carmenere and Cabernet Sauvignon that is aged in French and American oak.  The nose and palate offer notes of spice, black cherry, bitter chocolate, and...
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SAMUEL ADAMS BOSTON LAGER CAN

 – For the first time, the brewer will be offering its Boston Lager in a can.  The new design is the result of two years of ergonomic and sensory research and testing that entailed a multi-tiered collaboration with can manufacturer Ball Corporation, a design team at IDEO, and sensory expert...
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HEINEKEN BEERS OF MEXICO

HEINEKEN BEERS OF MEXICO  – This summer variety 12-pack features equal quantities Dos Equis Lager, Tecate and Sol.  Fiesta-themed displays and POS materials along with channel-specific cross merchandising and MIR offers on fiesta-related food items will be available at retail.  Additionally, the 12-packs are designed to allow consumers to add...
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HEINEKEN

HEINEKEN – There is new Star Bottle packaging for Heineken and Heineken Light.  Available in 12- and 22-ounce sizes, the design features strong shoulders, a taller, slimmer neck, a curved embossment and thumb groove that improves bottle grip.  In addition, Heineken and Heineken Light secondary packaging, including the six-pack, 12-pack,...
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NARRAGANSETT IMPERIAL BOHEMIAN PILSNER

NARRAGANSETT IMPERIAL BOHEMIAN PILSNER – The first unfiltered offering from Narragansett, this pilsner is made using Pale malt, Pilsner malt, Wheat malt, and Cara Blonde malt from Belgium.  It is the company’s second offering in the Private Stock series.  Suggested retail is $5.99 to $6.99 per 22-ounce bomber.  Available from...
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2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON

2O1O KENWOOD SONOMA COUNTY CABERNET SAUVIGNON – Made with grapes from Alexander Valley, Dry Creek Valley and Sonoma Valley, this Cabernet is aged in small oak barrels for 22 months.  Boysenberry and French plum aromas with notes of vanilla, allspice and bay leaf.  Boysenberry and black cherry flavors with some...
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RIB SHACK RED 2O11 VINTAGE BLEND

RIB SHACK RED 2O11 VINTAGE BLEND – Full-bodied and juicy, this red has wooded guts to support the ripe, dark berry fruit flavors.  It has texture from its ripe tannins and a smooth finish with lots of berry fruit character and smoky oak spice.  Suggested retail is $12.99 for a...
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STROLLER FAMILY ESTATE WINES

STROLLER FAMILY ESTATE WINES – There are three releases available from this Dundee Hills, Oregon winery: the 2OO9 Estate Pinot Noir, 2O1O JV Pinot Noir and 2O1O Reserve Chardonnay.  Aged for 1O months, the Estate Pinot Noir has aromas of violets, black cherry, kirsch, earth, mushroom, and spices.  It shows...
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MALIBU RUM

MALIBU RUM – The brand has a redesigned bottle with more of a contemporary, modern feel.  All aspects of the package have been refined including the word mark, logo design, typography, and a more slender bottle shape with high shoulders.  Available from United Liquors.

MALIBU ISLAND SPICED

MALIBU ISLAND SPICED – This lower calorie release is a blend of Caribbean rum and coconut liqueur with light spices, smoked vanilla, cinnamon, and Truvia sweetener.  It has 7O calories per serving.  The launch is being supported with digital and social media marketing as well as retail and on-premise activation. ...
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