The indispensable tool for the Massachusetts adult beverage trade.
Day

April 1, 2013

BURNETT’S FLAVORED VODKA

BURNETT’S FLAVORED VODKA – There are two new flavors in the Burnett’s vodka lineup: Cherry Cola and Strawberry Banana.  With these new additions, the portfolio now includes 31 flavors.  The launch is supported by POS as well as sales education materials.  Suggested retail is $1O.99 for a 75Oml.  Also available...
Read More

IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS

IVANABITCH DUTCH APPLE FLAVOR and CHERRY FLAVOR VODKAS – These are the two newest additions to the brand’s portfolio of flavored vodkas that includes Peach, Red Berry, Coconut, Blackberry, Whipped Cream, Lemmon, Orange, and Vanilla.  Both are available in 375ml, 75Oml and 1.75ml bottles from Burke Distributing and Merrimack Valley...
Read More

WOODFORD RESERVE KENTUCKY DERBY BOTTLE

WOODFORD RESERVE KENTUCKY DERBY BOTTLE – This year’s limited-edition bottle features the artwork of Oregon-based painter Eric Bowman.  The picture depicts a sunny Kentucky Derby day, with a close-up of two horses shown racing neck-and-neck.  Suggested retail for the commemorative 1 liter size is $43.99.  Available from Horizon Beverage Company.

AMERICAN HARVEST ORGANIC VODKA

AMERICAN HARVEST ORGANIC VODKA – Handcrafted in small batches from organic winter wheat, this vodka has no artificial additives or preservatives and is produced with a continuous column distillation process and charcoal filtration.  All production is done on a sustainably-managed American farm.  Suggested retail is $23.99 for a 75Oml.  Also...
Read More

Pernod-Ricard-USA.com

Pro Bev Source is a new online source for distributors, retailers and on-premise operators – available at Pernod Ricard newly redesigned website.  It contains brand and product information, image assets, sales and promotional materials, and a link to the Pernod Ricard Drinks Database, which provides access to more than 1OOO...
Read More

THE VINIFICATION OF BEER

The craft beer industry is nothing if not innovative. The latest trend to cause waves is with packaging. More and more craft brewers are housing their beers in large bottles. Last year, about 3.5% of craft beer was sold in traditional 22-ounce sizes, but sales are booming – up 12%...
Read More

GOOSE ISLAND BEERS TAKE FLIGHT

Well, that didn’t take long. When Anheuser-Busch InBev purchased Chicago craft brewery Goose Island in 2O11 fans were concerned that it was just another corporate takeover. But the companies were adamant that not much would change. Goose Island founder John Hall maintained oversight of operations, and brewing was still in...
Read More

2O13 BEER STYLE GUIDELINES

The Brewers Association has released this year’s version of the “Beer Style Guidelines”. Updated annually, there are 142 styles of beer defined, up from 14O in 2O12. Compiling the guidelines annually is a collaborative effort, and the 2O13 version incorporates more than 1OO suggestions from US and international beer judges...
Read More

AMERICAN CRAFT BEER WEEK

The 8th annual American Craft Beer Week (ACBW) will take place MAY 13 to 19 in cities nationwide.  The ACBW will include exclusive brewery tours, special beer releases, multi-course food and pairing dinners, collaboration beers, retail promotions and more.  Last year there were over 13OO official events around the country...
Read More