MAKE MINE A SUPER FRUIT MARTINI
Being healthy when you drink is the ‘in’ thing these days. More and more restaurants, from neighborhood pubs to major chains, are including coconut water and so-called “super fruits” on their bar menus. Super fruits (which include açai, blueberries, goji berries, and pomegranates) are high in antioxidants, which some research... Read More
IT’S ALL SOCIAL
Forget websites, they’re so passé. Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content. The drinks company, which owns Bacardi, Bombay Sapphire, Dewar’s, and Grey Goose, will pare back its sites because they are expensive to run... Read More
HORIZON IS COMING TO NORTON
Norton is rolling out the red carpet. At a recent town meeting, voters unanimously approved a tax break package that will bring Horizon Beverage Company to the former General Motors plant. Horizon plans on spending $43 million to purchase and expand the former plant, a 4OO,OOO-square-foot facility on Commerce Way.... Read More
MASTER DISTILLER CHRIS MORRIS
There was a time when “experimental bourbon” would have sounded like an oxymoron. Bourbon, after all, is bound by law that defines it as “bourbon”. But every law has loopholes, so to speak. Of course, traditional bourbon as it’s been made since the latter half of the last century will... Read More
ENDANGERED COCKTAIL OF THE MONTH: THE BLACKTHORN
They say Irish whiskey is the fastest growing spirits category in the US these days, which is great news. The category sure has seen its share of dark days. No one knows the full story, but Celtic monks are the likely fathers of Irish whiskey. Whiskey-making was popular enough among... Read More
Irish Whiskey
The madness is over. The shamrocks are falling off the walls. The green has been worn, Erin go bragh is Erin bragh gone. And the spike in Irish whiskey sales is over. It’s March again, and we’ve got an Irish whiskey story for you . . . again. But what... Read More