The indispensable tool for the Massachusetts adult beverage trade.

HOME

Breaking News

Read All Breaking News »
/08 Sep 2015
/By

Chivas Regal 12 Year Old New Packaging

Chivas Regal has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised...
Read More
/02 Sep 2015
/By

The Bestest Strongbow Season Ever!

Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials...
Read More
1 … 66 67 68 69 70 … 80

Featured Articles

Read All Featured Articles »
/25 Apr 2011
/By

VODKA AGAINST THE GRAIN

As you’ve probably noticed, we LUPEC ladies don’t devote much time to the discussion of vodka cocktails.  “It’s the predominant spirit on most cocktail lists,” you may be thinking, “so what gives? What do you broads have against vodka?” It’s not that we have anything against vodka, per se.  We...
Read More
/25 Apr 2011
/By

ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
Read More
/25 Apr 2011
/By

ALPINE TREATS

I was surprised and delighted by the Alto Adige when I first visited twelve years ago. This beautiful alpine corner of Italy does not at all conform to one’s usual expectation of that delightful land, as registered by more southerly regions. Here are the picture-postcard peaks and valleys of the...
Read More
/25 Apr 2011
/By

RIESLING

Spring is Riesling season par excellence. While I personally enjoy drinking Riesling year-round, from a commercial perspective this is the moment to focus on lighter styled, more delicate herb and floral scented versions, whether they feature discernible residual sugar or not, because of the strong link between Nature’s annual reawakening...
Read More
/25 Apr 2011
/By

NEW BEERS FOR NEW SEASONS

Brewers have long embraced the changing consumer drinking patterns that accompany shifting weather patterns, helping fuel the demand for seasonal products. These beers often appear as little known styles, such as Kolsch or Helles, often rebranded by savvy breweries as Summer Ales. People usually associate the summer months with the...
Read More
/25 Apr 2011
/By

VODKA

From the locally crafted to the iconic imports, vodka reigns as it’s poured.  One conspicuous point of distinction has been that several so-called “value” brands have gotten more than their fifteen minutes of fame courtesy of the economy.  Some consumers have traded down and have made the discovery that there’s...
Read More
/30 Mar 2011
/By

Profile: SUZANNE SCHALOW and KATE BAKER

SUZANNE SCHALOW 4OKATE BAKER 41Co-owners, Craft Beer CellarBelmont, MA The Bay State’s craft brew craze is going – bacterial – and these gals are in the thick of it.  The sisters in suds met as co-workers at the Lizard Lounge a decade ago, and struck up a coalition.  They’d worked...
Read More
/30 Mar 2011
/By

LAGERS

I live in Lager Land. Here in Pennsylvania, Yuengling Lager is ubiquitous, which has created a beer landscape unlike any other in the country. It’s pretty much taken as given here that concern over Yuengling’s incredible growth – from under 2OO,OOO barrels in 1985 to 2 million in 2O1O –...
Read More
1 … 66 67 68 69 70 … 135