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/02 Sep 2015
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The Bestest Strongbow Season Ever!

Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials...
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/18 Aug 2015
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Burke Distributing Annual Spirits Portfolio Tasting

Burke Distributing will be holding their first annual spirits portfolio tasting on Monday August 31st at China Pearl Restaurant, 9 Tyler Street, Boston. Three, two hour sessions will be held from 12pm-6pm with music provided by Brother Cleve. Open to the trade. RSVP required via Eventbrite: http://www.eventbrite.com/e/burke-spirits-portfolio-extravaganza-tickets-18191296658?aff=es2
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Featured Articles

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/30 Mar 2011
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LAGERS

I live in Lager Land. Here in Pennsylvania, Yuengling Lager is ubiquitous, which has created a beer landscape unlike any other in the country. It’s pretty much taken as given here that concern over Yuengling’s incredible growth – from under 2OO,OOO barrels in 1985 to 2 million in 2O1O –...
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/30 Mar 2011
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Endangered Cocktails: LA PALOMA

LA PALOMA A recent trip to Mexico to learn about tequila introduced me to the joys of a simple, refreshing cocktail called La Paloma.  If you find yourself sick of sipping Margaritas this Cinco de Mayo, we suggest you change it up.  The drink was invented in the tiny town...
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/30 Mar 2011
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TEQUILA

The economy may have been slow to rebound throughout the past 18 months, but gains for the tequila category have been strong and forceful, with high-end premium and super premium segments outpacing the pack.  According to the Distilled Spirits Council of the United States, suppliers’ gross revenue for tequila grew...
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/30 Mar 2011
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THE RETAILER ROUNDUP

Massachusetts retailers have had a few tough years weathering the economic downturn and a state-imposed alcohol tax – all of which affected consumer spending.  Luckily, 2O11 is starting out tax-free, and the economy seems to be slowly rebounding.  So what does this mean for our business in the year ahead? ...
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/30 Mar 2011
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YOUTH POTION’S DEMISE?

Has resveratrol’s reign as sovereign panacea abruptly ended? In early December GlaxoSmithKline PLC, the British pharmaceutical behemoth, announced it had given up on resveratrol research to extend life span because of ineffectiveness and adverse effects on the kidneys of subjects in a recent trial. Resveratrol (called SRT5O1 by Glaxo), the...
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/30 Mar 2011
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MARTINE SAUNIER

Last January, Boston welcomed Martine Saunier with heaps of snow, freezing temperatures, and biting winds. She was a speaker at the 2O11 Boston Wine Expo. She lectured about her life and work as an importer of French wine. As she spoke, she guided the audience through a tasting of 9...
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/01 Mar 2011
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IRISH-STYLE BEER

As the global consolidation of the beverage alcohol industry continues, from mega-brewers to mega-distillers, there seems in recent years to be a bit less emphasis placed on the St. Patrick’s selling holiday. And that’s pretty understandable. When you’re run by a Belgo-Brazilian outfit, dressing up Bud Light bottles in green...
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/01 Mar 2011
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Irish Whiskey

The madness is over. The shamrocks are falling off the walls. The green has been worn, Erin go bragh is Erin bragh gone. And the spike in Irish whiskey sales is over.  It’s March again, and we’ve got an Irish whiskey story for you . . . again. But what...
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