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Mad March Hare Poitin

Mad March Hare, premium Irish Poitin (pronounced ‘put-cheen’), brings innovation to the Irish Spirits Category. Quietly distilled in Ireland, Mad March Hare shares the heritage of this traditional Irish spirit with the U.S. market, providing an exciting new offering for whiskey drinkers and non-whiskey drinkers alike. Distilled in a copper...
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Heineken Encourages Soccer Fans To Never Miss A Minute

Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of...
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VALENTINE’S COCKTAILS

As February 14th approaches, Champagne and sparkling wine sales will undoubtedly skyrocket.  Why not get creative and offer a few innovative libations?  From the seductively sweet to the cool and crisp, these cocktails will get everyone’s hearts beating faster! ST-GERMAIN COCKTAIL2 ounces of sparkling wine2 ounces of club soda1½ ounces...
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6 Beers

When the weather turns cold, consumers expect a strong, bracing drink to help them meet the challenges of another New England winter.  Not to disappoint, craft brewers readily offer a new set of beers to meet the physically and mentally challenging conditions and prospects of summer’s distant return.  The highly...
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Raising The Bar on Winter Warmers

During the chilliest months of New England weather, cozy bars are a snowbound escape for those looking to warm up – inside and out. After-dinner staples like Irish or Mexican coffee are often placed below the dessert menu, signaling the end of the night. Why not elevate and innovate with...
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The Urban Grape

With the endless variety of wines available in even small stores these days, choosing one can be a challenge for anyone.  There’s no magic formula to determine what a person will like if they want a recommendation for something new, but TJ Douglas has devised an innovative, carefully-calibrated system that...
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Of Mice and Binges

Folk wisdom (read collective observational experience) for millennia and epidemiological study stimulated by the French paradox for decades have accumulated ever-increasing support for the J-shaped curve of drinking and health: moderate drinking enhances health and longevity; abstinence seems an adverse health risk; and heavy drinking is a danger to health...
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Endangered Cocktails: Sazerac

What’s the best way to make something you like even better?  Amp it up – make it bigger, faster, stronger, etc.  As red-blooded Americans, these attitudes about consumption are pretty much woven into our DNA, even when it comes to liquor. If a Sazerac tastes delicious to you, what’s an...
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Champagne

2O11 has been a challenging one for many Champagne purveyors on the local Massachusetts scene, reflecting larger issues nationally, but there remain areas of vibrancy, particularly in nightclubs, hotels and other luxury venues. Specialty Champagnes appear to be growing in popularity, as consumers begin to experience the diversity of Champagne...
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HUNTINGTON WINE & SPIRITS AT 75

In his office above Huntington Wine & Spirits, Steve Rubin has vintage Coca Cola bottles displayed on a high shelf.  The walls are festooned with old rock and roll concert posters: Pink Floyd, Woodstock, Aerosmith.  Judging from these collectibles, you might say Rubin is a nostalgic type.  You wouldn’t be...
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Boston Wine Expo at 21

If the Boston Wine Expo were a person, it would be old enough to buy a drink at its forthcoming edition – its 21st. Let me take you back to the beginning and behind the scenes, and then peek ahead, to appreciate this greatest of America’s trade and consumer wine...
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