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/07 Jan 2016
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Heineken Encourages Soccer Fans To Never Miss A Minute

Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of...
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/30 Oct 2015
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Eat. Sleep. Celebra. Repeat. With Tecate Light This Holiday Season

From Thanksgiving to Dia de Reyes, Tecate Light is bringing the boldness of the holiday season to life with a comprehensive, 360° program that offers consumers everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion, including digital partnerships with Pandora and Ibotta, bold in-store displays and attractive...
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Featured Articles

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/19 Dec 2011
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Endangered Cocktails: Sazerac

What’s the best way to make something you like even better?  Amp it up – make it bigger, faster, stronger, etc.  As red-blooded Americans, these attitudes about consumption are pretty much woven into our DNA, even when it comes to liquor. If a Sazerac tastes delicious to you, what’s an...
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/19 Dec 2011
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6 Beers

When the weather turns cold, consumers expect a strong, bracing drink to help them meet the challenges of another New England winter.  Not to disappoint, craft brewers readily offer a new set of beers to meet the physically and mentally challenging conditions and prospects of summer’s distant return.  The highly...
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/19 Dec 2011
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Raising The Bar on Winter Warmers

During the chilliest months of New England weather, cozy bars are a snowbound escape for those looking to warm up – inside and out. After-dinner staples like Irish or Mexican coffee are often placed below the dessert menu, signaling the end of the night. Why not elevate and innovate with...
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/30 Nov 2011
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Champagne

2O11 has been a challenging one for many Champagne purveyors on the local Massachusetts scene, reflecting larger issues nationally, but there remain areas of vibrancy, particularly in nightclubs, hotels and other luxury venues. Specialty Champagnes appear to be growing in popularity, as consumers begin to experience the diversity of Champagne...
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/30 Nov 2011
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HUNTINGTON WINE & SPIRITS AT 75

In his office above Huntington Wine & Spirits, Steve Rubin has vintage Coca Cola bottles displayed on a high shelf.  The walls are festooned with old rock and roll concert posters: Pink Floyd, Woodstock, Aerosmith.  Judging from these collectibles, you might say Rubin is a nostalgic type.  You wouldn’t be...
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/30 Nov 2011
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Boston Wine Expo at 21

If the Boston Wine Expo were a person, it would be old enough to buy a drink at its forthcoming edition – its 21st. Let me take you back to the beginning and behind the scenes, and then peek ahead, to appreciate this greatest of America’s trade and consumer wine...
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/30 Nov 2011
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Endangered Cocktail of the Month: SEELBACH

“I drink champagne when I’m happy and when I’m sad.Sometimes I drink it when I’m alone. When I have company I consider it obligatory.I trifle with it if I’m not hungry and drink it when I am. Otherwise I never touch it – unless I’m thirsty.” -Lily Bollinger She’s a...
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/31 Oct 2011
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Golden Apples Of The Sun

COLRAIN, MA  An absence permeates the peaceful, rustic premises of West County Cider, that of Terry Maloney, the guru of American cider making, particularly in New England. Terry died in early 2O1O in a freakish accident in the cellar, deeply shocking his family, everyone who knew him, and the wider...
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/31 Oct 2011
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Interview: Fergal Murray

These are tough times for big brewers.  The craft beer industry continue to nip at the heels of long established beers from international companies.  Consumers are also demanding new products and are causing some of the world’s best known breweries to rethink their own portfolios.  Despite possessing one of the...
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