The indispensable tool for the Massachusetts adult beverage trade.

HOME

Strongbow Marks The Official Start Of Summer

Strongbow Hard Apple Cider marks the official start of summer with its Made for Ice program. The comprehensive, 360⁰ program educates consumers on the benefits of pouring Strongbow over ice to unlock the refreshing taste of the brand’s award winning ciders through TV advertising, POS materials, social and digital media...
Read More

Martignetti Named Business Partner of the Year by MRA

Martignetti Companies achieved the prestigious “Business Partner of the Year” award from the Massachusetts Restaurant Association (MRA) at their annual awards dinner held at the Boston Convention & Exhibition Center on March 14, 2016 during the New England Food Show. The award is given by the MRA to recognize individuals...
Read More

ENDANGERED COCKTAIL OF THE MONTH – APPLEJACK

Could there be a more wholesome fall activity here in New England than apple-picking (full flask notwithstanding)?  It’s as American as apple brandy – or applejack, the American version. Applejack is America’s oldest distilled spirit, an apple brandy that first became popular during Colonial times.  Laird’s & Company were the...
Read More

A PIONEER VALLEY CLUSTER

Western Massachusetts’ Pioneer Valley, along the Connecticut River within the Commonwealth, might seem an unlikely wine-producing region, but during a recent exploration I found that tasty wine is grown and producedata cluster of sites in Hampshire County’s share of the valley. The area is well known for its fertile farmland,...
Read More

LONG STAR TACO BAR LOVES MEZCAL

Max Toste doesn’t like junk food or rotgut booze. For his side-by-side bars – Deep Ellum and Lone Star Taco Bar, nestled in Union Square, Allston – he handpicks every bottle (beer, wine, tequila, mezcal) and creates most of the dishes with Chef Rian Wyllie. Sitting with Max above the...
Read More

PRESERVE YOUR LIVER DRINK MODERATELY

Like the canary in an old coal mine, the liver is the sensitive sentinel, the first organ to sustain permanent damage from abusive drinking. A large portion of the excessive mortality depicted by the right upward sweep of the J-shaped curve is due to alcoholic liver disease – chiefly cirrhosis....
Read More

WINE’S MOVERS & SHAKERS

Technomic, a consulting and research firm, has released its Top 25O Wine Brands and its roster of the 5O Fastest Growing Wine Brands. The list shows that affordable wines with accessible and appealing flavor profiles are driving the wine industry overall, Culling its database of more than 15OO wine brands,...
Read More

A DRINK WITH . . . JOY RICHARD

JOY RICHARDBAR AND BEVERAGE MANAGER AT FRANKLIN RESTAURANT GROUP JOY RICHARD is well-known around Boston for managing “craft cocktail” bars before the term existed.  She’s always had a passion for mixing up expertly made drinks and stellar cocktail menus suited to a variety of tastes.  Richard is also one of...
Read More