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Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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ENDANGERED COCKTAIL OF THE MONTH: THE AVIATION

The Aviation is a tremendous cocktail that has been gloriously resurrected in recent times by classic cocktail cognoscenti.  The recipe was first published in How to Mix Drinks by Hugo Ensslin, the German-born head bartender at the Wallick House Hotel in Times Square.  His was the last cocktail manual to...
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WHAT’S HOT 2O1O

It’s easy for veteran retailers or bar managersto be blindsided by the Next Hot Thing.  To wit: it’d have been impossible to foretell that an elderflower liqueur would take the market by storm, let alone stay on consumers’ radars years after it launched; meantime, brands that spiked in sales when...
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ORGANIC, BIODYNAMIC & ALL THINGS GREEN

Organic spirits and those made using green production practices continue their transition into the mainstream as consumers put a higher value not only on taste but on the increasingly important issue of sustainability and environmental impact. Conversations with local retailers, regional and national brands all speak to raising the bar...
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DRINKBOSTON’S LAUREN CLARK

Some people in the food and drink world gain recognition for being proficient at detecting a trend long before it’s identified in the mainstream, and keeping it fresh and relevant with style and artistry. Others establish an identity by creating a niche for themselves where there’s long been a gaping...
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Giordano’s on Martha’s Vineyard

GIO’SGOING LIKE EIGHTY ON THE VINEYARD A traditional Italo-American restaurant taps its fifth generation.Wine and food rites go back 3OOO years – even longer – around the Mediterranean. When Italians and Greeks came to the new world, traditions of vine and table remained a binding force, and a source of...
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WHAT’S HOT ARGENTINA’S WINES

Whether or not there’s been a permanent shift in the American wine consumer’s buying habits is not entirely clear, but without having to peer too deeply at the tea leaves it’s obvious that “trade down” remains the norm during the first half of 2O1O. Just as has been the case...
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CHILE’S MONTGRAS PROPERTIES

Chile is still figuring out its complex slopes, valleys, and microclimates, and still doing it right at enticing prices. I was introduced to still another Chilean brand, MontGras Properties, when its head winemaker, Santiago Margozzini, visited recently. I came away very glad to have met him and his wines.MontGras was...
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THE GREAT GIN REVIVAL

Whether you’re talking politics, literature, culinary icons, or movies, there’s always a place for gin in the conversation.  After all, Winston Churchill, FDR, Julia Child, and Jack London are among its most famous fans, to name but a few.  With all the hullaballoo around vodka throughout the last decade-plus, gin...
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