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/07 Jan 2016
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Heineken Encourages Soccer Fans To Never Miss A Minute

Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of...
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/30 Oct 2015
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Eat. Sleep. Celebra. Repeat. With Tecate Light This Holiday Season

From Thanksgiving to Dia de Reyes, Tecate Light is bringing the boldness of the holiday season to life with a comprehensive, 360° program that offers consumers everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion, including digital partnerships with Pandora and Ibotta, bold in-store displays and attractive...
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Featured Articles

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/29 Feb 2012
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The State Of Whisk(e)y in Massachusetts

It wasn’t too long ago that having an extensive whiskey selection was limited to a few specialty bars and stores. Most places simply stocked the standard call brands, because whiskey was not a staple on cocktail menus or “on trend” with mojito and martini obsessed consumers. What a difference a...
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/29 Feb 2012
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Endangered Cocktails: Boilermaker

Winter doldrums got you down?Can’t cope with the T anymore?Getting through a romantic break-up?Wondering what do drink after you’ve sent in your anonymous gripe?The Boilermaker, of course. A series of in-depth interviews with John Gertsen of Drink yielded the following: “I believe that all of the earliest saloon drinking was...
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/29 Feb 2012
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Sassicaia

SANDY BLOCK, MW The Sassicaia story is well known. Italy’s original, and in many ways still most emblematic, “Super Tuscan,” the wine’s very existence has probably had more indirect impact in elevating the country’s image internationally than any other. It was the first sustained attempt to create a world-class wine...
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/29 Feb 2012
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Oregon Today

Return to the Willamette Valley NEWBERG, OREGON To understand the wine scene in Oregon today, it helps to look back 6O million years to its genesis in the formation of the land, then, contracting the time scale, review the last 5O years. During this recent time, the scene has gone...
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/31 Jan 2012
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Tuscan Estates

Four generations and counting. Four Tuscan estates and extraterritorial sources. Seven hectares at creation; now producing 8OO,OOO cases exported to 72 countries. Circles within circles. Angiolo Piccini and his wife Maria Teresa Totti of Poggibonsi established the Piccini estate (then very much lower case) of seven hectares in 1882. They...
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/31 Jan 2012
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VALENTINE’S COCKTAILS

As February 14th approaches, Champagne and sparkling wine sales will undoubtedly skyrocket.  Why not get creative and offer a few innovative libations?  From the seductively sweet to the cool and crisp, these cocktails will get everyone’s hearts beating faster! ST-GERMAIN COCKTAIL2 ounces of sparkling wine2 ounces of club soda1½ ounces...
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/31 Jan 2012
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Massachusetts Malt

Malt – germinated and kilned grains of barley – is the basic building block of beer and Scotch whisky. I’ve been to maltings, the big processing plants where raw harvested barley is cleaned, soaked, turned, allowed to germinate, and kilned. I’ve stood high on top of the huge grain silos,...
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/31 Jan 2012
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Profile: LEN PRESUTTI

LEN PRESUTTICorporate Wine EducatorMartignetti Companies, Norwood SOME GUYS keep up their careers going full steam ahead – sixty-year-old Len Presutti is one of them, combining youthful vigor, extreme work ethic, jazz fervor, devotion to cooking and baking, and burning passions for the table and grape.  Now in his 25th year...
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/31 Jan 2012
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ENDANGERED COCKTAIL OF THE MONTH: CALIMOCHO

RED WINE + COKE.  YES, WE’RE SERIOUS. Having logged many hours behind the stick at Boston’s popular Spanish tapas joint Toro, I can tell you from experience: Americans love to drink sangria while they sample small plates.  And as anyone who knows anything about Spain will tell you, that’s not...
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