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/18 Mar 2016
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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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/09 Mar 2016
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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Featured Articles

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/28 Aug 2012
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RUNNING THE LEGENDARY DURGIN-PARK

SEANA KELLEY • 49 • General Manager • Durgin-Park Restaurant • Faneuil Hall Market • Boston Lunch at Durgin-Park, that rough-n’-tumble icon of Boston dining culture, has been a 5O-year tradition for your reporter.  As undergraduates at Boston College, fellow choristers, marching band tootlers, miscellaneous music mavens and I observed...
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/28 Aug 2012
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The Flavored Whiskey Phenomenon

IF YOU’RE UNDER 4O, “liqueur” might be an unfamiliar word.  Chances are if you’ve ever had a liqueur, it was a slammed shot of Jagermeister.  Americans tend to go for more straightforward drinks, like beer and wine.  When we do drink spirits, we stick to full-proof stuff like vodka, rum,...
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/28 Aug 2012
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Powell & Mahoney

“There are lots of people with truly great ideas, and plenty of people out there with exceptional products. But I’ll tell you, the final ingredient for a successful business is luck,” says Brian Powell. With three start-ups under his belt, he should know. And with Powell & Mahoney, Ltd., his...
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/31 Jul 2012
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Dry Chenin Blanc From South Africa

As a dyed-in-the-wool Chenin Blanc fanatic who has been preaching its gospel faithfully over the past five years, it’s wonderful to follow the emergence of the grape from its previous incarnation as an over cropped workhorse, to today’s star performer, in the vineyards of South Africa.  Chenin’s versatility, and its...
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/31 Jul 2012
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A Drink With . . . Ben Sandrof

Ben SandrofNortheast Sales Manager, St-Germain (Cooper Spirits) BEN SANDROF is someone who knows the world of wine and spirits from all sides of the business.  From crafting the perfect cocktail to attending sales meetings, he’s represented brands from behind the bar as well as out in front, working as both...
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/31 Jul 2012
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RYAN & WOOD DISTILLERIES

“You ever been up to see Bob Ryan, taste his whiskey?” Jeremy Goldberg and I were sharing a couple pints at his Cape Ann Brewery one beautiful Gloucester morning last year, talking about how the town was developing and sustaining local businesses. I didn’t even know there was a distillery...
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/31 Jul 2012
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Painkiller

Who doesn’t love a whimsically named Tiki drink served from a skull or ceramic highball resembling a totem pole?  Invented in the ’7Os somewhere in the West Indies, a tiny bar accessible only by boat was mixing up a cocktail with a high-test brand of Navy rum called Pusser’s that...
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/29 Jun 2012
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THE ROFFIGNAC

With bartenders from all over the US flocking to New Orleans for the 1Oth annual Tales of the Cocktail this July, we figured we’d raise a glass of something native to the Crescent City.  Sure, you’ve heard of the Sazerac and the Ramos Gin Fizz.  But have you ever tried...
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/29 Jun 2012
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SUMMER BEER DRINKING

NOTHING MATCHES THE SPLENDORS OF SUMMER DRINKING.Enveloped in warm evenings, with heavy breezes casting down upon you, surrounded by nature and friends, and accompanied by your favorite beverage companion, it can seem like the perfect moment.  When it comes to choosing the right beer, global brewers invite you to enjoy...
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