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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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Powell & Mahoney

“There are lots of people with truly great ideas, and plenty of people out there with exceptional products. But I’ll tell you, the final ingredient for a successful business is luck,” says Brian Powell. With three start-ups under his belt, he should know. And with Powell & Mahoney, Ltd., his...
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A DRINK WITH . . . JOY RICHARD

JOY RICHARDBAR AND BEVERAGE MANAGER AT FRANKLIN RESTAURANT GROUP JOY RICHARD is well-known around Boston for managing “craft cocktail” bars before the term existed.  She’s always had a passion for mixing up expertly made drinks and stellar cocktail menus suited to a variety of tastes.  Richard is also one of...
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RUNNING THE LEGENDARY DURGIN-PARK

SEANA KELLEY • 49 • General Manager • Durgin-Park Restaurant • Faneuil Hall Market • Boston Lunch at Durgin-Park, that rough-n’-tumble icon of Boston dining culture, has been a 5O-year tradition for your reporter.  As undergraduates at Boston College, fellow choristers, marching band tootlers, miscellaneous music mavens and I observed...
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A Drink With . . . Ben Sandrof

Ben SandrofNortheast Sales Manager, St-Germain (Cooper Spirits) BEN SANDROF is someone who knows the world of wine and spirits from all sides of the business.  From crafting the perfect cocktail to attending sales meetings, he’s represented brands from behind the bar as well as out in front, working as both...
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RYAN & WOOD DISTILLERIES

“You ever been up to see Bob Ryan, taste his whiskey?” Jeremy Goldberg and I were sharing a couple pints at his Cape Ann Brewery one beautiful Gloucester morning last year, talking about how the town was developing and sustaining local businesses. I didn’t even know there was a distillery...
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Painkiller

Who doesn’t love a whimsically named Tiki drink served from a skull or ceramic highball resembling a totem pole?  Invented in the ’7Os somewhere in the West Indies, a tiny bar accessible only by boat was mixing up a cocktail with a high-test brand of Navy rum called Pusser’s that...
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Dry Chenin Blanc From South Africa

As a dyed-in-the-wool Chenin Blanc fanatic who has been preaching its gospel faithfully over the past five years, it’s wonderful to follow the emergence of the grape from its previous incarnation as an over cropped workhorse, to today’s star performer, in the vineyards of South Africa.  Chenin’s versatility, and its...
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SUMMER BEER DRINKING

NOTHING MATCHES THE SPLENDORS OF SUMMER DRINKING.Enveloped in warm evenings, with heavy breezes casting down upon you, surrounded by nature and friends, and accompanied by your favorite beverage companion, it can seem like the perfect moment.  When it comes to choosing the right beer, global brewers invite you to enjoy...
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PROFILE: GREG CRONE

GREG CRONE • 45 • OwnerCroney Estates & Liquid Brands, Scituate Greg Crone’s come halfway round the globe making, then selling, quality wine; now he’s gone back to the Southern Hemisphere to bring good bargains to the States.  He’s made New Zealand wines for Brancott, marketed them for Seagram’s C&E...
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