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New Heineken Campaign – Behind the Star

Heineken launched an integrated, global marketing campaign, There’s More Behind the Star, which invites consumers to discover the authentic product stories that are the foundation of an iconic, global brand. The new campaign includes a fully integrated, 360° marketing program that incorporates national TVC, digital and social support, along with...
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Adios Most Interesting Man

Dos Equis is saying #AdiosAmigo to “The Most Interesting Man in the World,” as he heads on a one-way “Mission to Mars.” The latest spot from Dos Equis, “Mission to Mars,” will be the last commercial featuring actor Jonathan Goldsmith as “The Most Interesting Man in the World.” Fans can...
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AQUITAINE: A PARTNERSHIP REDEFINING BORDEAUX

Bordeaux wine merchants, Jean-Christophe and Margaret Calvet, gave a presentation at the Boston Wine Expo on January 21 entitled “2OO9 Bordeaux – The Best Vintage Ever?” They own the Aquitaine Wine Company. They stood side-by-side at the podium and shared the presentation. Not only is it rare to find a...
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VINO FROM TRURO

Dave Roberts, having set out on a bicycle ride in 2OO7, returned owning a vineyard and winery, Truro Vineyards of Cape Cod, thus starting a new career and way of life. His Connecticut family had summered in outer Cape Cod since he was a boy of eight. He and Kathy...
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TOO MUCH ALCOHOL IN YOUR WINE?

There may be a growing resistance to wines with alcohol contents above 14 percent, perhaps in reaction to the growing number of wines of that strength. Unfortunately for the objectors, such wines are likely to become more and more common as the world warms. The venerable Michael Broadbent has led...
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THE ROFFIGNAC

With bartenders from all over the US flocking to New Orleans for the 1Oth annual Tales of the Cocktail this July, we figured we’d raise a glass of something native to the Crescent City.  Sure, you’ve heard of the Sazerac and the Ramos Gin Fizz.  But have you ever tried...
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A VISIT FROM MALBECISTAN

When I began writing about wine in the 197Os, few and odd were Argentine wines in this market. In recent years, however, Argentina, riding on the shoulders of Malbec, has become a world wine power. Many of its wines are very good, especially with famed Argentine or other beef, yet,...
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THE NEGRONI

As anyone who has spent much time in Europe can attest, drinking on the Continent just isn’t the same as cocktailing in the US.  In Italy, for example, if you order a “dry martini” at the bar, you’ll wind up with a glass of dry Martini & Rossi vermouth.  Sure,...
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WINES OF THE LANGUEDOC

The Languedoc seems to me a land of opposing extremes: ancient and ultramodern, enormous yet unimposing, placidly rural despite a roiled history. One finds rustic wines from obscure traditional grapes alongside state-of-the-art, high-tech, Parker-pleasing products of international varieties. The Languedoc was one of the earliest wine-producing regions in France: visited...
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A DRINK WITH . . . MAUREEN RUBINO

MAUREEN RUBINOCO-OWNER of CENTRAL BOTTLE WINE & PROVISIONS, CAMBRIDGE      Central Square and neighboring Kendall Square in Cambridge have become burgeoning biology and technology hubs, with MIT-spawned start-ups and notable companies like Google and Novartis setting up shop.  Not the only ones to miss the opportunity to be part of an...
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Notes on Cloning

This year the Boston Wine Expo made a concerted effort to address wine producers’ goal to connect directly with the Boston trade. As a part of that program, Davis Bynum presented a “Pinot Noir Clone Seminar”. In 2OO7, Tom Klein, a California farmer, purchased the Davis Bynum brand from founder...
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