CRAFT TAKES ON BIG BEER
FOR YEARS so-called Big Beer largely ignored the craft segment of the industry, dismissing it as a passing fad. Not so anymore. Although AB InBev and MillerCoors still make up 72% of all US beer sales, craft has been rapidly growing. As a result, instead of simply ignoring the category... Read More
NEW WORKOUT FAD: PROTEIN BEER?
TORN BETWEEN going to the gym and having a beer? Now you can do both! MuscleFood, a UK business that sells sports nutrition products, is marketing a high-protein, low-cal, gluten-free beer that boasts a whopping 21.8 grams of protein per bottle, about as much as eight ounces of Greek yogurt... Read More
BEER CAN COLLECTION WORTH A PRETTY PENNY
IT APPEARS that hoarding, ahem, “collecting” actually does pay off. At least it does for one man, whose collection of 87,OOO vintage beer cans has been valued at $1.6 million. Jeff Lebo began collecting in 1975 at the age of 13 and has since amassed thousands of unique cans from... Read More
Pabst GETS INTO THE CIDER BIZ
IF THERE’S a hot trend right now besides craft beer, it’s cider. Pabst Brewing Company has entered into a partnership agreement to distribute, market and sell all of Vermont Hard Cider Company’s brands in the United States. The agreement will take effect March 1. Pabst will have an exclusive license... Read More
HEINEKEN LOOKS FOR ISLAND LOVE
HEINEKEN is broadening its horizons and heading to the islands. The Dutch brewer recently completed the purchase of Jamaican lager Red Stripe from drinks company Diageo for $78O.5 million. The deal entails Diageo offloading its brewing companies in Jamaica, Malaysia and Singapore, to Heineken. Under the agreement, Heineken acquired 57.9%... Read More
HOPS SALES ARE HOPPING
HOPS are a hot commodity these days, and the prices reflect it. Demand from craft brewers led to an 11 percent increase in domestic production in 2O15 compared to the previous year. The US Department of Agriculture’s National Agricultural Statistics Service says production totaled 78.8 million pounds. Washington state produced... Read More
A BILLION DOLLAR PAYDAY
THEY MUST BE celebrating at Ballast Point Brewing. Constellation Brands just made quite an investment with the acquisition of the craft beer company to the tune of one billion dollars. Constellation, which was long focused on wine and spirits, has found success in the beer business since acquiring the rights... Read More
INTREPID SMUGGLERS BUSTED
GIVE THEM CREDIT for creativity. Imaginative smugglers were recently caught attempting to enter Saudi Arabia with thousands of beer cans disguised as Pepsi. Customs officials in the Middle Eastern country intercepted the shady operation at the al-Batha border crossing with the United Arab Emirates. What they discovered was 48,OOO cans... Read More
THE LONGEST TAKEOVER EVER
DON’T EXPECT Anheuser-Busch InBev and SABMiller’s mega merger to be wrapped up anytime soon. Experts have predicted that the purchase could take as long as 18 months. In November AB InBev received the go-ahead from SABMiller’s board for its $1O7bn-takeover of the UK-headquartered company. At the time, the two brewers... Read More
PRETTY THINGS CLOSES ITS DOORS
THIS IS NOT pretty news at all. In a shocking move, Pretty Things Beer & Ale Project founders Dann Paquette and Martha Holley-Paquette recently announced that they were bringing their much-beloved endeavor to a close. The news came as a big surprise to both the industry and consumers alike. Known... Read More