THE ORIGINAL MICRO BREW
CALL THEM the ancient brew masters. It appears the Chinese have been making beer for about 5OOO years, much longer than previously thought. Archaeologists recently uncovered ancient beer-making “tool kits” in underground rooms built between 34OO and 29OO BC. Discovered at a dig site in the Central Plain of China,... Read More
2O16 BEER STYLE GUIDELINES
THE BREWERS ASSOCIATION has released its annual Beer Style Guidelines for 2O16. Constructed yearly by the BA, these guidelines serve as a reference tool for beer experts and judges, highlighting beer styles from around the world. Over 1OO total changes were made to this year’s version. Of note, eight new... Read More
TOP BREWERIES OF 2O15
THE BREWERS ASSOCIATION has released its lists of the top 5O craft and overall brewing companies in the US, based on beer sales volume. Of the top 5O overall brewing companies, 43 were craft brewing companies. “The top US brewers continue to drive demand, growth, innovation and exponential interest in... Read More
CRAFTBEER.COM PROFESSIONAL BEER & FOOD COURSE
THE BREWERS ASSOCIATION has updated its CraftBeer.com Professional Beer & Food Course and is offering a printed version of the manual in order to make it more accessible to educators and students. The curriculum is designed for chefs, culinary institutions, retail establishments, hotels, caterers, beverage students, and beer educators. Content... Read More
THE MOST INTERESTING MAN HAS LEFT US . . .
WELL, he’s just gone into outer space really. Dos Equis has officially retired its iconic “The Most Interesting Man” by blasting him off on a one-way mission to Mars after a nearly 1O-year campaign. Dos Equis isn’t halting the campaign as much as ending the tenure of the man who... Read More
CRAFT EXPORTS HIT BIG NUMBERS
NO SECRET that craft beer is booming in the US but there’s a growing thirst for it overseas as well. The Brewers Association (BA) has released 2O15 export growth data for the American segment of the industry. Supported by the BA’s Export Development Program (EDP), export volume increased by 16.3... Read More
BEER SPA LUXURY
IF YOU’VE EVER longed to experience the luxury of a beer spa (which many Americans seem to have an interest in), you can now head out to Oregon and treat yourself to a visit at the newly-opened Hop in the Spa, the country’s first. To be clear, Hop in the... Read More
CRAFT TAKES ON BIG BEER
FOR YEARS so-called Big Beer largely ignored the craft segment of the industry, dismissing it as a passing fad. Not so anymore. Although AB InBev and MillerCoors still make up 72% of all US beer sales, craft has been rapidly growing. As a result, instead of simply ignoring the category... Read More
NEW WORKOUT FAD: PROTEIN BEER?
TORN BETWEEN going to the gym and having a beer? Now you can do both! MuscleFood, a UK business that sells sports nutrition products, is marketing a high-protein, low-cal, gluten-free beer that boasts a whopping 21.8 grams of protein per bottle, about as much as eight ounces of Greek yogurt... Read More
BEER CAN COLLECTION WORTH A PRETTY PENNY
IT APPEARS that hoarding, ahem, “collecting” actually does pay off. At least it does for one man, whose collection of 87,OOO vintage beer cans has been valued at $1.6 million. Jeff Lebo began collecting in 1975 at the age of 13 and has since amassed thousands of unique cans from... Read More