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On Beer Report

BEER = HAPPINESS . . . NO REALLY

BREAKING NEWS! According to a new scientific study, beer makes you happy. Not just a happy glow from having a couple of pints and relaxing but actually physically happy. In a study published in the journal Scientific Reports, researchers at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) in Germany analyzed 13,OOO different foods in order to...
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CORONA IS ROLLING IN THE GREEN

BUDWEISER MAY have earned the top spot for its value but it’s Corona that’s the envy of all these days.  Constellation Brands reported a 13% jump in beer sales in the summer months.  The gains come as the beer industry in general falters amidst sagging numbers.  The success has come...
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BUD TAKES THE CROWN

KUDOS TO Budweiser for being named the most valuable alcohol brand in the world.  The iconic brand ranked 31 in the Interbrand Best Global Brands 2O17 Top 1OO.  Apple took the #1 spot.  Budweiser was valued at more than $15 billion, while Heineken and Corona also featured in the list...
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THE CONTRIBUTIONS OF CRAFT

THE CRAFT BEER industry may be seeing a bit of a slowdown but it remains a significant contributor to the economy nonetheless. According to a recent report from the Brewers Association, the US craft beer industry contributed $67.8 billion to the domestic economy, as well as more than 456,OOO jobs...
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THE AMAZING BEER-PROOF SNEAKER

IT’S THE PERFECT Oktoberfest accessory: liquid-repellant sneakers! The annual German beer festival will soon be here and with it all of the traditional merriment . . . and messes. Nothing can bring down a beer buzz quicker than one’s shoes being soaked in lager, or worse.  Now you don’t have...
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ANCHORS AWAY FOR ANCHOR BREWING

ANOTHER MAJOR acquisition has taken place in the beer world. Craft beer pioneer Anchor Brewing will be sold to Japan’s Sapporo Holdings Ltd. in a deal worth about $85 million. The 121-year-old San Francisco brewery is the latest independent brewer to be purchased by a much larger beer company, part...
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THE PAIRING OF BEER & FOOD

THE BREWERS ASSOCIATION (BA) has expanded its online CraftBeer.com Professional Beer & Food Course to nearly 1OO pages and now offers four supplemental digital videos to showcase the practices featured in the course.  Co-authored by BA Executive Chef Adam Dulye and Julia Herz, craft beer program director of the BA...
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NEW TREND ALERT THE OFFICE BEER MACHINE

SOMETIMES A TREND comes along that makes you wonder how you ever got along without it.  Case in point: machines that dispense alcoholic beverages.  First there were vending machines filled with single serve bottles of Champagne, a brilliant idea.  Now Anheuser-Busch is rolling out beer vending machines it’s dubbed the “Office...
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THE CRAFT SEAL OF AUTHENTICITY

THINGS ARE GETTING tense in the beer industry as “big beer” companies such as AB InBev have been on a buying spree lately snapping up craft breweries and releasing their own so-called “craft” brands. While this isn’t illegal of course, it can be misleading or confusing to consumers. What’s really...
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SWAP A BEER FOR WATER, LOSE WEIGHT

FILE THIS under the category of Super Obvious: According to a recent study, replacing a beer with a glass of water every day could cut people’s chances of becoming obese by 2O% on average. Researchers from the University of Navarra in Spain found that the same holds true for sugary...
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