The indispensable tool for the Massachusetts adult beverage trade.

Featured Articles

Those Triple Digit Bar Tabs

According to the results of a 2OO5 study conducted by two wealth management companies, nearly one in 2O Boston-area households is occupied by millionaires and wealth is only surging. Add that to the fact that new super-premium products are unveiled each year – limited edition scotches, anniversary cognacs, boutique aged...
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On St. Emilion

It’s a shame that the St. Emilion Grand Cru Classe Classification was suspended this past April. It was challenged, as I understand it, because of a problem with the people administrating it, not the classification itself. And not so surprising, it was the Chateaux that were demoted that were responsible...
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No Beating The Busch

The new face of Anheuser-Busch. While industry analysts have long predicted that market leader Anheuser-Busch would have to respond to the hurried globalization pace set by other members of the brewing industry, few could have plotted the strategy the company pursued in 2OO6. In the lead up to the retirement...
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The Oriel Line

For winemakers, sourcing grapes from outside a vineyard estate is nothing new. Yellow Tail does it. So do Louis Jadot and Verget. But creating a line of limited-production wines from all over the world, crafted by a diverse group of renowned wine-makers, bottled at the source and then distributed under...
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Geek Heaven

Riding an impressive and seemingly unbreakable wave of industry growth, the Brewers Association recently celebrated the twenty-fifth anniversary of its signature event, the Great American Beer Festival (GABF), in Denver, Colorado. With expanded floor space and increased offerings, the festival broke its old records and new ground in the promotion...
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Cognac & Brandy

As a combined category, brandy and Cognac has doubled in sales from ten years ago. While it might be climbing the ladder slowly, it’s climbing nonetheless. In 2OO5, total volume increased .7% to 1O.2 million 9-liter cases. A breakdown of the statistics shows that most of the growth is in...
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Mix Masters

WHAT’S IN A NAME? Drink invention is, without a doubt, a major component of mixology. Today’s mixologists experiment with infused liquors, fruit nectars, aromatics, and flamboyant garnishes, creating unusual signature cocktails which may take inspiration anywhere from a Snickers bar to Thai curry. Some professionals worry, however, that the word...
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Soak It Up

Executive Chef Robert Fathman, of Azure in Boston’s Lenox Hotel, started experimenting with infusions years ago when he happened to have an overstock of fresh figs at the restaurant where he worked. Rather than toss them out, he poured bourbon on them, added some cinnamon and vanilla, and an infusion...
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Sake’s Now Cool • Beer Gets Boosted

Although sake has been in the US for decades, it was, until recently, a fairly one-dimensional beverage consumed almost exclusively with Japanese food. Typically served warm, people either loved sake or hated it. But nowadays, sake is chic. For a number of reasons, sake – particularly chilled sake – has...
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