The indispensable tool for the Massachusetts adult beverage trade.

Breaking News

The Glenlivet Introduces New Expression

The Glenlivet has introduced its next expression in the Nadurra range: The Glenlivet Nadurra Oloroso. This new product is part of The Glenlivet’s strategy to build on its strong development in the growing single malt whisky market. The Glenlivet Nadurra Oloroso is matured solely in ex-sherry casks and reveals rich,...
Read More

Absolut Launches Andy Warhol Bottle

Absolut Vodka announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity. In 1986, Andy Warhol became the first in a long line of...
Read More

Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
Read More

Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
Read More