Kahlua and The Dude Team-Up for The White Russian
Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,... Read More
Dos Equis Most Interesting Masquerade Program
To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in... Read More
Reformulated Heineken Light Introduces New Campaign & Packaging
Dos Equis unmasked the details of its most interesting Masquerade program set to hit retail and on-premise accounts from September 15th through October 31st. This year’s program elements are designed to rally consumers to make the most of their Halloween celebrations by inviting them to enter the Dos Equis Masquerade... Read More