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Yellow Spot Single Pot Still Irish Whiskey Now In US

Yellow Spot, one of Ireland’s premier Single Pot Still Irish Whiskies, has officially entered the U.S. market. The 12 year old Single Pot Still, previously available exclusively in select European countries, will join fellow renowned Single Pot Still Green Spot, which entered the U.S. market last year. Yellow Spot is...
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Tecate Introduces Michelada Diablo

Tecate announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of tomato-based...
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Dos Equis Marks The Spot This Winter

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers...
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Chivas Regal Launches New Blend

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more. Taking Chivas Regal’s famous, award-winning...
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The Glenlivet Introduces New Expression

The Glenlivet has introduced its next expression in the Nadurra range: The Glenlivet Nadurra Oloroso. This new product is part of The Glenlivet’s strategy to build on its strong development in the growing single malt whisky market. The Glenlivet Nadurra Oloroso is matured solely in ex-sherry casks and reveals rich,...
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Absolut Launches Andy Warhol Bottle

Absolut Vodka announced the Limited Edition Andy Warhol bottle, a new design celebrating the brand’s iconic collaboration with the illustrious Andy Warhol. The offering embodies the brand’s commitment to supporting all things rooted in artistic expression and creativity. In 1986, Andy Warhol became the first in a long line of...
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Kahlua and The Dude Team-Up for The White Russian

Kahlua, the classic rum and coffee liqueur, has joined forces with Academy Award-winning actor Jeff Bridges to release “The White Russian,” a Kahlua Productions short film honoring the classic cocktail. Bridges, who narrates and stars in the short film, recounts an adventure-filled story with twists and turns for the characters,...
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Dos Equis Most Interesting Masquerade Program

To promote its newly reformulated Heineken Light, Heineken USA has launched the “Best Tasting Light” campaign featuring three-time Emmy award winner and Tony award winner and host, Neil Patrick Harris. The Heineken Light recipe still contains just 99 calories but now features the addition of cascade hops, commonly used in...
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