Breaking News

Dos Equis is once again inviting consumers to showcase their individuality and make one of the most anticipated party occasions of the year even bigger. This year’s Dos Equis’ Dos de Mayo retail program is geared towards helping consumers celebrate the biggest Saturday ever with elements including National TV, digital... Read More

Newcastle Brown Ale announces the debut of a variety pack of truly authentic British beers brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new variety pack contains equal amounts of two definitive new styles from the brand – Newcastle British... Read More

A powdered form of alcohol is off limits for sale in the state, regulators warned on Thursday. The Alcohol Beverages Control Commission issued the advisory two days after a federal regulatory agency, the Alcohol and Tobacco Tax and Trade Bureau, approved Palcohol, a condensed form of apowder1 lcohol that is... Read More

Kahlua, the classic rum and coffee liqueur, is helping consumers kick start spring and shake off the winter chill in time for summer with the release of its latest limited-edition offering, Kahlua Salted Caramel. This new flavor from the brand was formulated to tastily liven up an iced coffee and... Read More

HEINEKEN USA announces the return of the Beers of Mexico variety pack with limited edition offering, Dos Equis Azul – a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join HEINEKEN USA’s outstanding Mexican beers—Dos Equis Lager, Tecate and Sol—in one convenient Fiesta... Read More

Yellow Spot, one of Ireland’s premier Single Pot Still Irish Whiskies, has officially entered the U.S. market. The 12 year old Single Pot Still, previously available exclusively in select European countries, will join fellow renowned Single Pot Still Green Spot, which entered the U.S. market last year. Yellow Spot is... Read More

Tecate announced the introduction of Tecate Diablo, a bold Mexican beer mix based on the traditional Michelada recipe of beer, real tomato juice, lime and spices. Diablo is Tecate’s second offering in the Michelada category and provides a spicier take on the classic drink, leveraging the growing popularity of tomato-based... Read More

Dos Equis introduces Dos Equis Marks the Spot, a fully-integrated digital retail and on-premise promotion aimed at driving incremental sales of Dos Equis during a period when beer sales typically hit a lull. From February 1st through the end of March, targeted digital platforms and engaging in-store elements invite consumers... Read More

Chivas Regal has introduced Chivas Regal Extra — its first new global expression since 2007. Complementing its collection of premium blended Scotch whiskies, Chivas Regal Extra is one of the richest, most generous tasting blends within this category, crafted for those who look for more. Taking Chivas Regal’s famous, award-winning... Read More

The Glenlivet has introduced its next expression in the Nadurra range: The Glenlivet Nadurra Oloroso. This new product is part of The Glenlivet’s strategy to build on its strong development in the growing single malt whisky market. The Glenlivet Nadurra Oloroso is matured solely in ex-sherry casks and reveals rich,... Read More