Two New Midleton Single Pot Still Irish Whiskies
Pernod Ricard USA welcomes further innovation to the Irish whiskey category with two new expressions, Midleton Dair Ghaelach and Green Spot Château Léoville Barton. Midleton Dair Ghaelach is the first ever Irish Whiskey from the Midleton distillery to be finished in virgin Irish Oak Hogsheads, and Green Spot Château Léoville... Read More
Malibu Introduces Pineapple Upside Down Cake
Malibu announced the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream. “We are very... Read More
Berkshire Brewing Company to Distribute Ciders of Spain
BBC Distributing announced that effective January 25, the entire Cider of Spain portfolio will be available to its customers in Massachusetts. With ciders mostly from the Asturias region in northwest Spain where the cider culture dates back to Roman Times, these exemplify some of the most prized ciders in the... Read More
Mad March Hare Poitin
Mad March Hare, premium Irish Poitin (pronounced ‘put-cheen’), brings innovation to the Irish Spirits Category. Quietly distilled in Ireland, Mad March Hare shares the heritage of this traditional Irish spirit with the U.S. market, providing an exciting new offering for whiskey drinkers and non-whiskey drinkers alike. Distilled in a copper... Read More
Heineken Encourages Soccer Fans To Never Miss A Minute
Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) to ensure soccer fans Never Miss a Minute of the action all season. Beginning March 1, Heineken’s fully-integrated, 360° retail and on-premise SOCCER IS HERE program, encourages fans to choose Heineken for all of... Read More
Eat. Sleep. Celebra. Repeat. With Tecate Light This Holiday Season
From Thanksgiving to Dia de Reyes, Tecate Light is bringing the boldness of the holiday season to life with a comprehensive, 360° program that offers consumers everything they need to kick-start their holiday celebrations. The fully-integrated retail promotion, including digital partnerships with Pandora and Ibotta, bold in-store displays and attractive... Read More
Pernod Ricard Renews Relationship With Martignetti Companies
Pernod Ricard USA announced that it has renewed its agreement with Martignetti Companies in Massachusetts and in Rhode Island with Rhode Island Distributing, its partnership with the Mancini Family. “Pernod Ricard has a strong relationship and an excellent track record with Martignetti”, said Bryan Fry, President and CEO, Pernod Ricard... Read More
Corazon Tequila Introduces New Packaging
Corazon Tequila is making some exciting changes to its packaging beginning in October. Inspired by the simple elegance of the Expresiones del Corazon line, the new heritage packaging puts the focus on the quality and craftsmanship that goes into every bottle of Corazon Tequila. After five years on the market,... Read More
Heineken Brings 007 To Your Store
Ahead of the worldwide release of ‘Spectre’ this autumn, Heineken announced the latest chapter of its global partnership with the iconic James Bond film franchise. Heineken’s integrated ‘Spectre’ campaign invites consumers into the legendary world of James Bond. Fans are given access to exclusive behind-the-scenes Spectre content, classic Bond films... Read More
Historic Egan Whiskey Brand Revived
Six generations in the making, P&H Egan Ltd. is reviving its historic Egan’s Irish whiskey, representing 160 years of Egan family heritage. The storied brand is launching in select U.S. cities this fall with its first expression, the charismatic Egan’s 10-year-old Single Malt. Egan’s Irish Whiskey is full of genuine... Read More