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Jameson Irish Whiskey’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer,... Read More

Chivas Regal has unveiled a contemporary new design for its 12 Year Old expression that reinforces the craftsmanship, luxury and heritage of this iconic Scotch whisky The new Chivas Regal 12 Year Old bottle retains its round generous shape for which it is renowned, while its shoulders have been raised... Read More

Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials... Read More

Burke Distributing will be holding their first annual spirits portfolio tasting on Monday August 31st at China Pearl Restaurant, 9 Tyler Street, Boston. Three, two hour sessions will be held from 12pm-6pm with music provided by Brother Cleve. Open to the trade. RSVP required via Eventbrite: http://www.eventbrite.com/e/burke-spirits-portfolio-extravaganza-tickets-18191296658?aff=es2

Riverwalk Brewing Co. will dramatically expand its distribution efforts by signing with Craft Brewers Guild of Everett, MA., whose portfolio includes many of the top imported and domestic craft breweries in the world. “This was a critical decision for us,” says owner Steve Sanderson. “We have a company culture that... Read More

Newcastle Brown Ale announces the introduction of its second, limited-edition variety pack brewed in collaboration with Caledonian Brewery, one of the oldest and most respected breweries in the U.K. Newcastle’s new Fall Variety Pack will include offerings with higher ABVs and IBUs (International Bitter Units). Variety Packs are a growing... Read More

HEINEKEN USA announces the return of the Beers of Mexico variety pack, the ideal all-in-one party pack solution, right on schedule for the Fall and holiday entertaining seasons. Joining the mix of perennial favorites, Dos Equis Lager, Tecate and Sol, is newcomer Dos Equis Roja – a distinctive red lager... Read More

This September, Tecate Light is extending its Born Bold program to capitalize on Mexican Independence Day celebrations. By tapping into Mexican-American duality, Tecate Light is encouraging bi-cultural consumers to celebrate the authentic Mexican holiday with a bolder tasting light beer. The Born Bold program is supported with National TV spots,... Read More

Burke Distributing and Merrimack Valley Distributing are offering a rare release of El Dorado 25 Year Old rum. Distilled in 1990 and bottled in 2005, only 600 bottles will be available in the USA resulting in only 36 bottles available in Massachusetts. “El Dorado 25 Year Old has been aged... Read More

The city is a colorful and vibrant melting pot full of undiscovered adventures that is energized during the summer months with more freedom, vitality and possibilities. This summer, Heineken is taking ownership of cities through the revival of the brand’s 360-degree Cities program designed to inspire consumers to break from... Read More