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At Press Time

A NEW ULTRA ULTRA PREMIUM TEQUILA

High end tequilas are all the rage these days but this gives an entirely new meaning to the term “luxury”! A Mexican distiller has presented what it hopes will become the world’s most expensive tequila, a platinum and diamond-studded bottle of seven-year-old liquor. Hacienda La Capilla’s 1.3-litre ceramic bottle has...
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Beer Route Receives National Award

The National Beer Wholesalers Association (NBWA) beer route newsletter has been named the winning publication in PR News’ Nonprofit PR Awards competition, which honors the top nonprofit public relations campaigns of the year, the smartest communications initiatives and the people behind them.  The honor was presented at the National Press...
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Great International Beer & Cider Competition

The 14th Annual Great International Beer & Cider Competition was held on November 12 in Providence, Rhode Island, one day before the 18th Annual Great International Beer Festival.  Two hundred eighty-seven beers and ciders from breweries and cideries across the US and from around the world entered the competition.  Forty-five...
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LATER LOKO!

It came, it was controversial, it was banned. Such was the short life of Four Loko, the caffeine-and-alcohol-in-a-can combo that was all the rage on campuses across the country . . . until it started making people violently ill. Following the lead of several other states, the Massachusetts Alcoholic Beverages...
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CAPTAIN MORGAN FINDS A NEW PORT TO CALL HOME

Adios Puerto Rico! Captain Morgan is setting sail for St Croix. Diageo USVI, the Virgin Islands’ rum distiller of Diageo, has opened its rum distillery in St Croix that will produce rum for the Captain Morgan brand in the US. For the last fifteen years Captain Morgan was produced in...
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BOOZING BATS

Who would have ever thought that bats could hold their liquor? Apparently, they have quite a high tolerance for alcoholic beverages. According to a study conducted by Dana Orbach while working on her Master’s thesis in biology at the University of Western Ontario, fruit-eating bats living in the tropics can...
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TUNE IN ON NOVEMBER 2

To repeal or not to repeal the state’s 6.25% sales tax on alcohol – that is the question Massachusetts residents will be deciding on November 2 when they head to the polls.  Ever since the Massachusetts Senate voted to lift the sales tax exemption on over-the-counter alcohol sales, the law...
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CAMPARI GOES SHOPPING

Davide Campari-Milano recently announced that it is expanding its portfolio. The Italian drinks company will buy three liqueur brands for a combined enterprise value of EUR128.2 million, as part of its strategy of expanding outside its Italian market. Campari said it signed an accord to buy Irish cream liqueur brand...
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DRUNK DRIVING DEATHS DECREASE

It’s always nice to get a little good news, especially when it comes to drunk driving incidents. The number of alcohol-impaired driving fatalities in the United States last year dropped to a historic low, according to new data released by the US Department of Transportation’s National Highway Traffic Safety Administration...
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WSWA SCHOLARSHIP WINNERS

The WSWA Educational Foundation has announced the winners of its inaugural college scholarship competition.  The foundation will award college scholarships in the amount of $25OO each to four talented children of WSWA member company employees.  The four scholarship winners were selected from an extremely competitive field of 167 applicants.  They...
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