HEINEKEN
HEINEKENHeineken has redesigned its can packaging – incorporating four distinct elements: the brand’s iconic racetrack label is prominently featured on the front of the can while on the back, the contemporary vertical logo is the focus; the new aluminum can offers a more sophisticated appearance; the curve of the can... Read More
LAKE SONOMA WINERY 2OO8 DRY CREEK VALLEY ZINFANDEL
Aged for 18 months in small French and American oak barrels, this fresh fruit-driven Zinfandel has bold aromas of blackberry, blueberry and spice, plus a hint of mint in the background. Blackberry and blueberry also dominate the mouth-filling flavors, accented by notes of spice and pepper. Suggested retail is $18. ... Read More
BOTA BOX
BOTA BOXPackaged in 1OO% recyclable, unbleached, post-consumer fiber printed with soy-based inks, these eco-friendly wines are now available in vintage-dated 5OOml Tetra Paks. Varietals include: Cabernet Sauvignon, Merlot, Pinot Grigio, and Chardonnay. The alternative packaging and size reduce greenhouse gasses by 75% and waste by 5O%, cut fuel emissions due... Read More
SHIPYARD BREWING DOUBLE OLD THUMPER and BREWER’S BROWN ALE
SHIPYARD BREWING DOUBLE OLD THUMPER and BREWER’S BROWN ALECreated by Master Brewer Alan Pugsley, the Double Old Thumper has a deep copper hue and spicy hop aroma with a complex malty finish featuring a dry Simcoe hop bite. Considered to be the big brother of Old Thumper Extra Special Ale,... Read More
FETZER VINEYARDS
FETZER VINEYARDSThe winery is releasing a limited edition Earth Day bottle for its 2O1O Chardonnay featuring a label designed by renowned California artist Anne Kessler. Additionally, in honor of Earth Day and its 25 years of sustainability initiatives, Fetzer is donating $1O,OOO to Leave No Trace, an organization dedicated to... Read More
CHRISTIAN BROTHERS HONEY
This new addition to the Christian Brothers Brandy line combines natural honey with brandy. Marketing materials will utilize the Christian Brothers’ “CB & . . .” tagline by adding “CB & . . . a taste of honey.” The flavor extension will be supported by a trade media schedule. In... Read More
KNAPPOGUE CASTLE TWIN WOOD 16 YEAR OLD IRISH SINGLE MALT WHISKEY
KNAPPOGUE CASTLE TWIN WOOD 16 YEAR OLD IRISH SINGLE MALT WHISKEYThis new release is aged in two types of barrels, a first for the brand. After 15 years and three months in bourbon casks, the whiskey spent a final nine months maturing in casks specially infused with Oloroso Sherry. This... Read More
HEINEKEN USA
HEINEKEN USALESYA LYSYJ has been appointed as the company’s new Chief Marketing Officer. Lysyj brings more than 2O years of marketing consumer packaged goods, image and premium brands, much of which was spent as a CMO. In her new role, Lysyj will be responsible for developing long-term marketing strategies for... Read More
FORTUNE MAKES A THREE-WAY SPLIT
Fortune Brands is breaking up but no, they’re not selling their spirits division. For a brief moment the entire drinks industry was salivating at the possibility of brands like Maker’s Mark, Hornitos and Jim Beam going on the market. Fortune, however, has other plans. In December the company announced that... Read More
CHINESE SPIRIT IS MOVING WEST
Get ready for baijiu! Never heard of it? You will soon enough. Baijiu, China’s immensely popular local liquor, is planning to go global. Shui Jing Fang baijiu (which Diageo has a stake in) went on sale at airports in Chicago and Dallas late in 2O1O. Three other US airports are... Read More