SIDNEY FRANK IMPORTING COMPANY
Todd Richman has been named Corporate Mixologist, a newly created position. Richman will lead the bartender loyalty programs and develop drink strategies for the Sidney Frank portfolio. He has over seven years experience working in the food and spirits industry and most recently comes from Frederick Wildman and Sons. An... Read More
SUNDAY SALES FOR CONNECTICUT?
Is Connecticut finally getting into the Sunday sales game? It is one the few remaining states to ban Sunday sales of spirits, beer and wine, and that’s been a boon for the border towns in Massachusetts. But that may change if State Rep. Kathy Tallarita, a Democrat from Enfield’s 58th... Read More
IT’S SACRILEGE! A DRAM IN A CAN
Surely the Apocalypse is near. How else do you explain Scotch whisky being packaged in, gasp, cans? But it’s true. Sir Edwin’s tinned whisky is actually on sale in the Caribbean and South America. But the Scotch Whisky Association may try to ban the cans for breaking rules on labeling.... Read More
TIPS ON-PREMISE GETS A MAKEOVER
TIPS has a new, more modern look. Health Communications, Inc., provider of the TIPS (Training for Intervention ProcedureS) Program, has released version 3.O of its On-Premise program. This new updated version introduces an improved way of addressing the concerns of servers of alcohol across the nation. The changes include all-new... Read More
MAKE MINE A SUPER FRUIT MARTINI
Being healthy when you drink is the ‘in’ thing these days. More and more restaurants, from neighborhood pubs to major chains, are including coconut water and so-called “super fruits” on their bar menus. Super fruits (which include açai, blueberries, goji berries, and pomegranates) are high in antioxidants, which some research... Read More
IT’S ALL SOCIAL
Forget websites, they’re so passé. Bacardi is set to scale back its brand websites and refocus its marketing efforts on social-media platforms that host its branded content. The drinks company, which owns Bacardi, Bombay Sapphire, Dewar’s, and Grey Goose, will pare back its sites because they are expensive to run... Read More
HORIZON IS COMING TO NORTON
Norton is rolling out the red carpet. At a recent town meeting, voters unanimously approved a tax break package that will bring Horizon Beverage Company to the former General Motors plant. Horizon plans on spending $43 million to purchase and expand the former plant, a 4OO,OOO-square-foot facility on Commerce Way.... Read More
HEINEKEN USA
HEINEKEN USALESYA LYSYJ has been appointed as the company’s new Chief Marketing Officer. Lysyj brings more than 2O years of marketing consumer packaged goods, image and premium brands, much of which was spent as a CMO. In her new role, Lysyj will be responsible for developing long-term marketing strategies for... Read More
McDUFF’S BREWING
McDUFF’S BREWING The brewery is undergoing a one-year project that will repackage its complete line of seasonal and year-round ales. The process, which began with the recent re-launch of Gritty’s Scottish Ale and Original Pub Style, will include a fundamental, colorful design overhaul of all bottles, labels, cartons, and boxes. ... Read More
FIREFLY SKINNY TEA
FIREFLY SKINNY TEAThe fifth flavor to join the Firefly portfolio, this new stevia-infused sweet tea has 72 calories, Ogm carbohydrates, Ogm protein, Ogm fat and 3O% alcohol by volume per 1.5fl ounces. Available in March from Horizon Beverage Company.