The indispensable tool for the Massachusetts adult beverage trade.
Day

April 30, 2012

THE BEER INSTITUTE

THE BEER INSTITUTECHRIS THORNE has been hired as Vice President of Communications for the trade association.  A Capitol Hill veteran and a former reporter, Thorne will lead the Beer Institute’s communications strategy directed at policymakers, the alcohol beverage industry, the media and other stakeholders.  Thorne served more than seven years...
Read More

HEINEKEN USA

HEINEKEN USA AARON SHAKET has been named as Senior Director, Sales Finance.  In this position he will be responsible for the Sales Leadership Team on business evaluation and resource allocation decisions.  Shaket joins Heineken from PepsiCo Inc. where he had roles as Senior Manager, Retail Finance, North America Beverages, and...
Read More

BACARDI LIMITED

BACARDI LIMITED EDWARD D. SHIRLEY has been appointed as the company’s new President and CEO, and been named as a member of the Board of Bacardi Limited.  Most recently Shirley served as Vice Chairman of Beauty & Grooming for Procter & Gamble (P&G).  He is a veteran of Gillette and...
Read More

ALCOHOL + THE MALE HEART ATTACK SURVIVOR

Generally, when someone survives a heart attack, lifestyle changes are imminent. And one of the first things to be 86’d is alcohol consumption. However, a new study published in the online edition of european heart journal has found that two alcoholic drinks a day over a long period gave male...
Read More

SIPS TO STAVE OFF STROKES

Here’s another one for the ever-growing list of potential health benefits from moderate alcohol consumption: Women who enjoy a daily drink have a reduced risk of stroke. According to a massive Nurses’ Health Study, which tracked the health, diet and lifestyle of more than 83,OOO middle-aged women for 26 years,...
Read More

CONNECTICUT SUNDAY SALES DRAW CLOSER

As hard as Connecticut retailers have fought it, Sunday sales of alcohol appear to be more and more a looming reality. Although the state’s Governor Dannel P. Malloy’s proposal to change state alcohol sales laws was recently scaled back by the General Law Committee, Sunday sales stayed in the bill....
Read More

WACHUSETT EXPANDS

Westminster-based Wachusett Brewing Company, the second largest packaging brewer in Massachusetts, is undergoing a significant expansion that includes the acquisition of a distribution warehouse. The company is also in the process of forming a division that will focus on contract canning and will likely add bulk beer hauling services in...
Read More

WEE JANIE’S SCOTCH SETS THE RECORD

It just goes to show that collectors will drop nearly any sum of money for bottles of rare wine and spirits. A bottle of Glenfiddich Janet Sheed Roberts Reserve Single Malt Whisky soldatauction on March 15 for a record-breaking $94,OOO in celebration of the distillery’s 125th anniversary. The bottle, one...
Read More

CLOONEY’S CASAMIGOS

George Clooney has quite the list of credits to his name: actor, philanthropist, activist . . . tequila owner. Clooney is joining the ranks of celebrities-turned-alcohol purveyors. However, Clooney isn’t taking the wine route like many of his fellow famous actors. Instead, he’s going for tequila. And, he’s teaming up...
Read More

LOCAL WINERIES THRIVE

Watch out California – Massachusetts wineries are on their way up! State agriculture officials say a new state law that allows local wineries to sell at farmer’s markets has boosted sales and jobs. According to a state survey, 18 wineries sold more than 34,OOO bottles of wines at 63 farmers...
Read More