The indispensable tool for the Massachusetts adult beverage trade.
Day

April 30, 2012

STOLI HOT and STICKI VODKAS

STOLI HOT and STICKI VODKAS – These two releases are remixes of Pertsovka (Pepper) and Okhotnichya (Honey and Herb), the first flavored vodkas produced by Stolichnaya in 1962.  The Hot is made with jalapeño peppers and the Sticki with honey.  Suggested retail is $23.99 for a 75Oml.  Also available in 1.75L,...
Read More

WOODFORD RESERVE 2O12 KENTUCKY DERBY BOTTLE

WOODFORD RESERVE 2O12 KENTUCKY DERBY BOTTLE – This year’s Kentucky Derby limited-edition commemorative bottle features the artwork of illustrator Michael Schwab.  Woodford Reserve is the Official Bourbon of the Kentucky Derby.  Retail is $42.99 for a 1L bottle.  Available from Horizon Beverage Company.

BUSHMILLS IRISH HONEY

BUSHMILLS IRISH HONEY – This new release is a blend of Bushmills Original Irish Whiskey triple-distilled with malted Irish barley, Irish water and an added touch of Irish honey.  The blend is rich in aromas and flavors topped off with a warm finish.  Available from United Liquors.

MEGABREW RUMORS ABOUND

It’s the giant rumor that just won’t go away. For at least a year, the idea has been floating around that A-B InBev, having swallowed up Anheuser-Busch, could soon make a move to buy its biggest rival: SABMiller. The resulting behemoth – dubbed “MegaBrew” – would have a dominant share...
Read More

CRAFT BREWING VOLUME HOPS UP

Talk about a classic reversal of fortune story. As mainstream brewing continues to stagnate, the craft beer industry is turning into quite the powerhouse. According to recently released data from the Brewers Association (BA), the US craft brewing industry saw volume rise 13 percent, with a 15 percent increase in...
Read More

NEWCASTLE BROWN ALE

NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”.  Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master.  The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering. ...
Read More

Van Gogh Vodka’s “Cocktails without Prejudice

In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini.  A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight...
Read More

Balvenie Rare Craft Fellowship

The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing.  The winner will receive a $5OOO grant towards materials,...
Read More

Heineken

Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes.  Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival...
Read More

NANTUCKET WINE FESTIVAL

The 16th annual festival will take place MAY 16 to 2O.  Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines...
Read More