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Dos Equis 5th Annual Halloween Masquerade

Dos Equis is celebrating the Halloween season with its fifth annual Masquerade program. The fully integrated, 360° program provides consumers access to the Most Interesting Man’s entourage to help them create or attend an epic, fall celebration that rivals the Masquerade itself. Masquerade will be supported by a comprehensive marketing...
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Jameson + Irish Craft Beer = Jameson Caskmates

Jameson Irish Whiskey’s passion for craft, quality and neighborhood collaboration continues with a one-of-a-kind whiskey – Jameson Caskmates. For the first time ever, local Irish micro-brewery Franciscan Well and Jameson Original shared casks to create one exceptional whiskey combining the smoothness of Jameson Original with the richness of stout beer,...
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MARCO de BARTOLI: A REMEMBRANCE

Marco de Bartoli was one of the key protagonists in the development of a quality Sicilian wine industry. Without the support of the Marsala wine trade, he proposed a version of Marsala that harked back to its historic roots and made no compromises to quality. He awakened Italy to the...
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NINER WINE ESTATES

Through an informative recent visit, I have had the pleasure of becoming acquainted with a winery previously unfamiliar to me, Niner Wine Estates. Located in Paso Robles, it again confirms that each of California’s Central Coast winegrowing areas is distinctive. Paso Robles, about half way between Los Angeles and San...
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SESSION BEER

Don’t know if you’ve noticed, but when you walk into most craft beer-focused bars these days, the taps run a little bit on the heavy side. 7% IPA, 8% double amber ale, 9% imperial IPA, 6% weissbier, 12% imperial stout . . . I’ve been in places where there were...
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RIESLING

Spring is Riesling season par excellence. While I personally enjoy drinking Riesling year-round, from a commercial perspective this is the moment to focus on lighter styled, more delicate herb and floral scented versions, whether they feature discernible residual sugar or not, because of the strong link between Nature’s annual reawakening...
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NEW BEERS FOR NEW SEASONS

Brewers have long embraced the changing consumer drinking patterns that accompany shifting weather patterns, helping fuel the demand for seasonal products. These beers often appear as little known styles, such as Kolsch or Helles, often rebranded by savvy breweries as Summer Ales. People usually associate the summer months with the...
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VODKA

From the locally crafted to the iconic imports, vodka reigns as it’s poured.  One conspicuous point of distinction has been that several so-called “value” brands have gotten more than their fifteen minutes of fame courtesy of the economy.  Some consumers have traded down and have made the discovery that there’s...
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VODKA AGAINST THE GRAIN

As you’ve probably noticed, we LUPEC ladies don’t devote much time to the discussion of vodka cocktails.  “It’s the predominant spirit on most cocktail lists,” you may be thinking, “so what gives? What do you broads have against vodka?” It’s not that we have anything against vodka, per se.  We...
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ADAM LANTHEAUME AND THE BOSTON SHAKER

They say the devil is in the details, but it’s commonly accepted that the details are what can transform the mundane into something heavenly. That said, Adam Lantheaume has become something of an Archangel Gabriel figure to the local cocktail scene, bringing good news – and good products – from...
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