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Profile: Mohamad El Zein

MOHAMAD EL ZEIN • 28 • General Manager/Beverage Director • Masa, Boston Tequila is hot. And Masa is a hot spot. Many of the South End Southwestern restaurant’s 7O+ premium tequilas, says Masa bartender Greg Neises, are requested by name. Diners in the know, and regulars are plentiful, bypass Sauza...
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The Colossus Known as Vodka

but subtle signs of a pending shakeout appear to be looming. Perhaps more expectation than signs, really, especially as vodka is still the most consumed spirit in the market and goes into nearly one out of four cocktails ordered. Overall, vodka is expected to grow by another two million cases...
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On Organic Wine

It should surprise nobody in the trade that Cambridge be the quietly self-designated hotbed of a pop in the still small niche explosion of biodynamic wines. Where but in that socio-political cauldron of Cantabrigia could such extremism grip sommeliers’ and diners’ imaginations? Violette Imports’ eclectic and discerning portfolio has played...
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Blame It On The Mojito

As tastes profiles of tequila, single malts and every other spirit have grown more complex, and prices have soared, consumers have grown more sophisticated and picky about what they drink and buy, regardless of category. Where five years ago an $8O to $1OO bottle of tequila or scotch may have...
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There In Spirit Only

One fine April evening my wife shares some great news: her sister is getting married. Wonderful! Then comes the bad news: the wedding is in six weeks, on Memorial Day. For many of us in the hospitality or retail industry, getting that weekend off is difficult enough; with that short...
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The Oriel Line

For winemakers, sourcing grapes from outside a vineyard estate is nothing new. Yellow Tail does it. So do Louis Jadot and Verget. But creating a line of limited-production wines from all over the world, crafted by a diverse group of renowned wine-makers, bottled at the source and then distributed under...
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Geek Heaven

Riding an impressive and seemingly unbreakable wave of industry growth, the Brewers Association recently celebrated the twenty-fifth anniversary of its signature event, the Great American Beer Festival (GABF), in Denver, Colorado. With expanded floor space and increased offerings, the festival broke its old records and new ground in the promotion...
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Cognac & Brandy

As a combined category, brandy and Cognac has doubled in sales from ten years ago. While it might be climbing the ladder slowly, it’s climbing nonetheless. In 2OO5, total volume increased .7% to 1O.2 million 9-liter cases. A breakdown of the statistics shows that most of the growth is in...
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