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BOSTON COCKTAIL SUMMIT

 The first-ever Boston Cocktail Summit will take place OCTOBER 4 to 6.  Organized by The Greater Boston Beverage Society, it will be a three-day city-wide celebration of Greater Boston’s cocktail culture designed to highlight the city’s history of mixology, New England’s breweries, wineries, and distilleries, and raise funds to help...
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WILD TURKEY

WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”.  The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron.  However, it’s soon revealed that the phrase is innocuous bar slang for serving up a...
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HACKER-PSCHORR

To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest.  The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent.  Enter online at facebook.com/HackerPschorrUSA.  Entry deadline...
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NANTUCKET WINE FESTIVAL

The 16th annual festival will take place MAY 16 to 2O.  Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines...
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Heineken

Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes.  Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival...
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Balvenie Rare Craft Fellowship

The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing.  The winner will receive a $5OOO grant towards materials,...
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Van Gogh Vodka’s “Cocktails without Prejudice

In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini.  A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight...
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NEWCASTLE BROWN ALE

NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”.  Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master.  The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering. ...
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CAORUNN STORYTELLERS DRINK CONTEST

Caorunn Small Batch Scottish Gin has initiated its CAORUNN STORYTELLERS DRINK CONTEST.  Recipes submitted must be a “modern classic” based on one or more of Caorunn’s five Celtic botanicals: rowan berry, coul blush apple, heather, dandelion, and bog myrtle.  Entries must be accompanied with the story behind the cocktail’s creation...
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Buffalo Trace Kentucky Straight Bourbon Whiskey

   has launched its second annual online Battle of the Bands contest which runs through July 1.  Bands or artists can upload songs to the online jukebox on the saloon website to enter.  Voting will take place at buffalotracesaloon.com or the new Buffalo Trace Battle of the Bands Facebook app. ...
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