BOSTON COCKTAIL SUMMIT
The first-ever Boston Cocktail Summit will take place OCTOBER 4 to 6. Organized by The Greater Boston Beverage Society, it will be a three-day city-wide celebration of Greater Boston’s cocktail culture designed to highlight the city’s history of mixology, New England’s breweries, wineries, and distilleries, and raise funds to help... Read More
WILD TURKEY
WILD TURKEY is running its first-ever television commercial: “Give ‘Em The Bird”. The spot highlights a novice bartender’s hesitancy to obey his fellow, seasoned barman’s direction (“Just give ‘em the bird!”) to an intimidating patron. However, it’s soon revealed that the phrase is innocuous bar slang for serving up a... Read More
HACKER-PSCHORR
To celebrate the 2O2nd anniversary of the original Munich Oktoberfest, HACKER-PSCHORR is running a Facebook contest. The Grand Prize includes: airfare to Munich for two people, three nights’ Munich hotel accommodations, a Hacker-Pschorr Brewery tour, and VIP seating and hospitality within Hacker-Pschorr’s Oktoberfest tent. Enter online at facebook.com/HackerPschorrUSA. Entry deadline... Read More
NANTUCKET WINE FESTIVAL
The 16th annual festival will take place MAY 16 to 2O. Highlights of the festival include: The Grand Tasting MAY 19 and 2O at the newly-renovated Nantucket Yacht club featuring over 2OO wineries; the Harbor Gala at the White Elephant Hotel on MAY 17; Wine & Food Seminars; Great Wines... Read More
Heineken
Heineken’s summer retail and on-premise program, “Begin Your Voyage” will feature TV ads, rebates and an array of prizes. Heineken and Heineken Light displays, POS, and samplings will provide details on how to text in for chances to win tickets to the Ultra Music Festival, Outside Lands, TriBeCa Film Festival... Read More
Balvenie Rare Craft Fellowship
The Balvenie Single Malt Scotch Whisky has launched the “Balvenie Rare Craft Fellowship” – an opportunity for American craftsmen to earn to a trip to Scotland to spend time at the distillery and apprentice under another local craftsman of their choosing. The winner will receive a $5OOO grant towards materials,... Read More
Van Gogh Vodka’s “Cocktails without Prejudice
In support of its partnership with the Give a Damn Campaign, Van Gogh Vodka is running the “Cocktails without Prejudice” program featuring its signature cocktail, the Give a Damn Martini. A project of Cyndi Lauper’s True Colors Fund, the Give a Damn Campaign was launched in 2O1O to inspire straight... Read More
NEWCASTLE BROWN ALE
NEWCASTLE BROWN ALE is running its first ever national TV ad campaign titled “No Bollocks”. Shot on location in Newcastle, England, the ads focus on the brand’s story, including its history, the glassware and the brew master. The ads use a no-nonsense, humorous approach and intentionally steer away from over-pandering. ... Read More
CAORUNN STORYTELLERS DRINK CONTEST
Caorunn Small Batch Scottish Gin has initiated its CAORUNN STORYTELLERS DRINK CONTEST. Recipes submitted must be a “modern classic” based on one or more of Caorunn’s five Celtic botanicals: rowan berry, coul blush apple, heather, dandelion, and bog myrtle. Entries must be accompanied with the story behind the cocktail’s creation... Read More
Little Black Dress Vodka
is kicking off its “Don and Donate” partnership with Dress for Success Worldwide in celebration of the charity’s 15th anniversary with 15 parties in 15 cities nationwide. The events invite women to celebrate – bringing along a nearly-new career-appropriate handbag to donate to Dress for Success – and also donate... Read More