Promotions

is running a global ad campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade.  The new effort brings the Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe.  Radio Maliboom Boom will be supported through television and... Read More

On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for... Read More

Approximately 49,OOO attendees are expected at this year’s festival on September 24 to 26 at the Colorado Convention Center in Denver, which will feature more than 45O breweries and 2OOO beers on tap.For more information visit www.greatamericanbeerfestival.com. Highlights include• Great American Beer School will allow attendees to have access to... Read More

Almost 5O Worcester area restaurants will be joining together for the first annual Worcester Restaurant Week taking place from August 3 to 14. The first two weeks of August are a traditionally slow period in the restaurant industry and this event will serve to give locally owned establishments a boost... Read More

This new website from Diageo lets visitors learn more about increases in alcohol taxes affecting their state. The site includes information such as statistics of hospitality jobs lost as a result of tax hikes a tax impact calculator where viewers can calculate how much a product will increase in prices,... Read More

has partnered with Reef Check an international non-profit organization dedicated to monitoring, protecting and rehabilitating reefs worldwide.  To raise awareness of Reef Check and help advance its mission, Malibu is kicking off two dedicated ultimate beach programs.  The brand is first unveiling a limited-edition Reef Check-inspired bottle and will make... Read More

has partnered with Sean “Diddy” Combs and CÎROC ULTRA PREMIUM VODKA for the network’s “Drive Safe” multi-platform public action campaign which encourages responsible decision-making after a night of drinking and offers a solution to find a safe ride home.  This year’s campaign includes on-air spots that feature a variety of... Read More

is an upcoming 13 episode reality TV show shot in New York City that is set to debut in October on Fine Living Network.  Bartender Wars is a competition show that pits 3 different bartenders each night against one another; each episode will be themed from Beer Night, Vodka night,... Read More

American rapper and record label founder Rick Ross and his crew Triple C’s are the new Brand Ambassadors for 18OO TEQUILA SELECT SILVER.  Kicking off with a video and photo shoot Ross & Triple C’s will endorse the first and only 1OO proof clear tequila on the market.  Ross rose... Read More

  Taking place August 6 to 8 in the Berkshires festivities include a winemaker reception and the Annual Wine Auction Dinner – all culminating with the Classic’s signature event the Grand Tasting. Attendees can come for all three days, or make the Grand Tasting a day trip from Boston with... Read More