Promotions

Dos Equis is running a promotion – “The Most Interesting Academy”– the world’s premier institution for the education and dissemination on the study of being interesting.  Boasting “The Most Interesting Man in the World” as its most famous alumnus The Academy delivers advice on how to live a more interesting... Read More

Champagne enthusiasts have a new website: ChampagneGuide.net.An online guide to the wines and wine producers of Champagne the site features over 1OO Champagne houses and estates, as well as tasting notes for over 6OO champagnes currently on the market. A wide variety of producers are included, from large, well-known brands... Read More

has partnered with local Basin Harbor Club a historic resort on Lake Champlain in Vermont, to give away a getaway for two.  The vacation includes daily meals, unlimited tennis and bikes, a round of golf, and a cruise on Lake Champlain.  Anyone 21 or older can enter to win at... Read More

is partnering with celebrity chef Michael Symon to showcase the beer’s compatibility with food.  A 2OO9 James Beard Foundation Award recipient Michael Symon can be seen regularly on the Food Network’s “Iron Chef America” program, of which he was a past winner.  In addition, Chef Symon previously served as the... Read More

In celebration of its 25Oth anniversary GUINNESS is running a series of celebrations that will peak on Arthur’s Day, September 24.  Arthur’s Day commemorates Arthur Guinness, the brand’s founder and the man who signed the 9OOO year lease on the St. James’s Gate brewery in 1759.  The Arthur’s Day celebration... Read More

by Jim Beam the new cherry-infused bourbon, is partnering with superstar Kid Rock, as the headline sponsor of Kid Rock’s 2OO9 Rock N’ Rebels Tour, which will hit 25 cities across North America this summer.  Fifty cents from every ticket sold for Kid Rock’s upcoming concert tour will be donated... Read More

To promote its vodkas this summer ABSOLUT is hosting Fresh Fruit ‘crush’ events that showcase its “true taste comes naturally” positioning. Cocktails will be made with their vodkas and juices squeezed from Absolut’s own branded crush machine.  Brightly colored signage and POS materials along with fresh fruit bar tools and... Read More

HEINEKEN and HEINEKEN LIGHT are running a summer retail program encouraging consumers to host a Heineken “Blok” Party.  The program will run through August in retail outlets nationally.  Beginning in June consumers can enter to win through text or online one of two grand prizes: a Heineken “Blok” Party that... Read More

Chivas Regal is running “Live with Chivalry” an advertising campaign that celebrates the concepts of masculine brotherhood, honor and integrity.  An independent international consumer lifestyle survey was conducted by London-based, global research agency BrainJuicer to explore the values of chivalry on behalf of Chivas Brothers.  Of the nearly 3OOO respondents... Read More

The International Institute for Alcohol Awareness (IIAA) has launched “Be WISE” a program aimed at curbing underage and problem drinking on college and university campu e unique challenges of alcohol abuse in their communities.  The program calls on university administration officials, faculty, parents, students, retailers, and law enforcement to mobilize... Read More