TANQUERAY GIN

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that refers to the drink as “. . . what the guy who often talks his way backstage is having.”  In the two out-of-home ads, one focuses on a lifestyle theme reading, “Keep Your Tongue Guessing”, while the other takes a twist on the traditional Tanqueray & Tonic, “T&T: A Many Splendored Thing And Tonic”.