Promotions

is running its first ever TV ad campaign.  Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should... Read More

is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA.  The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air.  Additionally, LX.TV and Absolut are... Read More

has launched “Get Wicked”, a nationwide Halloween promotion.  The focal point of the campaign both on- and off-premise will be the Midori Spider’s Kiss Cocktail, a blend of Midori Melon Liqueur, SKYY Vodka and fresh lemon juice garnished with a chocolate web pattern and dripping with grenadine blood on the... Read More

is running “On the Road with the One and Only”, a retail program in partnership with spin.  The promotion will award an assignment to one consumer to go on tour for one week to experience and document life on the road with up-and-coming band Shout Out Out Out Out.  Not... Read More

Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician... Read More

The 3rd annual U.S. Drinks Conference 2OO9 is being held this year in New York City on October 13 and 14. The conference is a comprehensive guide for beverage alcohol brands to learn how to navigate the complexities of the U.S. wine, spirits and beer market.This year’s format is being... Read More

Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest.  His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium  through the entire New England Patriots season.  The homebrewer from Andover, Massachusetts beat out entries from all six New... Read More

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that... Read More

is running a global ad campaign, Radio Maliboom Boom, as part of its ongoing “Get Your Island On” crusade.  The new effort brings the Caribbean spirit of Malibu to life with upbeat music and entertaining DJ personalities spreading their island vibe.  Radio Maliboom Boom will be supported through television and... Read More

On October 8 from 2 to 7pm at the Westin Hotel in Waltham, nineteen of the state’s premium independent small wholesalers will feature over 1OOO wineries, domains and estates from around the world at the “First Annual Freedom Wine Tasting”. This event provides an excellent opportunity for buyers looking for... Read More