Promotions

is running a new ad campaign showcasing the US Virgin Island of St. Croix, its people and the fact that it has been made there since the 18th century.  The effort will be brought to life in out-of home media buys.  The Nelthropp family has been making Cruzan for the... Read More

is running its first ever TV ad campaign.  Continuing with the theme of the current “What’s Your O-Face?” print ads and coinciding online contest, the ten new 3O-second television spots will further emphasize the “seriously fun” side of the brand and portray the simple idea that drinking premium vodka should... Read More

is gearing up for season two of the popular “On The Rocks: The Search For America’s Top Bartender” series, featuring ABSOLUT VODKA.  The series follows a nationwide search for America’s best and brightest master mixologists and will be featured, for the first time ever, on-air.  Additionally, LX.TV and Absolut are... Read More

has launched “Get Wicked”, a nationwide Halloween promotion.  The focal point of the campaign both on- and off-premise will be the Midori Spider’s Kiss Cocktail, a blend of Midori Melon Liqueur, SKYY Vodka and fresh lemon juice garnished with a chocolate web pattern and dripping with grenadine blood on the... Read More

is running “On the Road with the One and Only”, a retail program in partnership with spin.  The promotion will award an assignment to one consumer to go on tour for one week to experience and document life on the road with up-and-coming band Shout Out Out Out Out.  Not... Read More

Playing off of its Most Interesting Man campaign, DOS EQUIS is unmasking the brand’s “Most Interesting Tricks” Halloween program.  For the month of October, Most Interesting Tricks retail displays will feature a Dos Equis branded steamer trunk, framed portraits of the Most Interesting Man and Dos Equis Most Sacred Magician... Read More

Pernod Ricard USA and BAR, LLC have launched BarSmarts WIRED, the second and more broad-reaching phase of the partnership’s successful BarSmarts bartender training, education and certification program. This phase offers bartenders across the country the opportunity to participate in BarSmarts through a web-based education and certification program offered exclusively through... Read More

As part of the ongoing celebrations commemorating its 25Oth anniversary, Guinness is running GUINNESS EXPERIENCES – a contest with three major prizes: a trip into space aboard Sir Richard Branson’s Virgin Galactic Spaceship; a journey to the depths of the sea in the world’s first Guinness deep sea bar; and... Read More

Trumping nearly 2OO other contestants, David Rosenbaum won the Samuel Adams Patriot Homebrew contest.  His winning brew, an Oatmeal Stout, will be sold at the Samuel Adams Brewhouse at Gillette Stadium  through the entire New England Patriots season.  The homebrewer from Andover, Massachusetts beat out entries from all six New... Read More

is running its first global advertising campaign: “Resist Simple”.  The new effort, which encourages consumers to Take a Stand for Good Taste, will feature broadcast and out-of-home ads.  In “Backstage”, one of three broadcast spots, the virtues of the signature Tanqueray & Tonic cocktail are highlighted with a voiceover that... Read More