Promotions

THE KRAKEN BLACK SPICED RUM is running a multi-million dollar television ad campaign.  Named for a legendary sea beast, the rum features the giant squid on its label and a bottle with handles evocative of the squid’s eyes.  The campaign will mark the brand’s first television appearance.  With an April... Read More

US SAILING, the National Governing Body of the sport, and Old Pulteney Single Malt Scotch Whisky, have formed a new partnership naming Old Pulteney as a sponsor and the Official Scotch of US Sailing.  The sponsorship agreement includes direct financial support for the organization, which includes select US Sailing Adult... Read More

BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”.  Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign... Read More

Lunazul 1OO% Agave Tequila is running a marketing and print ad campaign in consumer magazines: “Totally Agave . . . Totally Smooth.  Sacrifice Nothing.”This represents the first major consumer advertising effort for Lunazul, and features placements in men’s publications such as maxim, rolling stone, sports illustrated and playboy.  The campaign... Read More

 has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts.  Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their... Read More

Jameson Irish Whiskey is running “Fire” – a new TV ad creative that follows the “Tall Tales” campaign.  The new one focuses on legendary stories about John Jameson.  Rather than a typical commercial, the spot appears to be excerpted from an epic-styled movie.  The humorous ad is set in Dublin... Read More

Spike TV has ordered a new unscripted series: “Bar Rescue”.  The network will pick up 1O one-hour episodes of the show from the producers of “The Biggest Loser”.  In the new series, which begins shooting in April, Jon Taffer, President of Nightclub & Bar Media Group and one of the... Read More

Bartenders looking to participate in the BAR Five-Day Certificate Program must now first successfully complete the BARSMARTS ADVANCED program beforehand.  BAR’s core program is conducted once a year in New York State.  It is delivered to bartenders in target markets through a kit that includes a selection of DVDs, a... Read More

which recognizes, encourages and provides education on effectiveness among the marketing communications industry, is seeking entries for the second annual Collegiate Effie Competition.  Expanding on last year’s inaugural competition, undergraduate college students will have the opportunity to select from two challenges this year.  Heineken USA, who jointly developed and launched... Read More

in partnership with celebrity chef and TV personality Aarón Sanchez, is bringing its Veracruz, Mexico, heritage and entertaining traditions to the US with the launch of “Delicioso Night In” – an initiative inviting consumers to spend one night a month in 2O11 reconnecting at home with friends, colleagues or significant... Read More