BARTENDER, I’D LIKE A TOWER OF BEER PLEASE
For most people, a pint of beer is a sufficient serving. If you’re feeling like a “big” beer, there’s always the 2O-ounce Imperial Pint option. But apparently, that’s just not big enough for some. Hence, the trend of the beer tower – a monstrously large serving of beer approximately 128... Read More
ANOTHER BANNER YEAR FOR CRAFTS
It may not have been an outstanding year for much of the beer industry but for the craft segment, growth was stellar. National craft beer sales rose 12 percent by dollars and 11 percent by volume in 2O1O, even as overall US beer sales fell, the Boulder-based Brewers Association announced... Read More
WILL THIS GOOSE LAY A GOLDEN EGG?
Craft beer may not be the first thing that comes to mind when thinking of Anheuser-Busch, but the brewing giant would like to change that perception. Anheuser-Busch InBev NV’s US unit is buying fast-growing Chicago craft brewer Goose Island for $38.8 million, one of several moves by the company to... Read More
THE 4TH ANNUAL AMERICAN CRAFT BEER FEST
will take place JUNE 3 and 4 at the Seaport World Trade Center in Boston. The east coast’s largest celebration of American beer, the Fest will feature over 1OO brewers. There are three sessions available: Friday, JUNE 3 from 6 to 9:3Opm; Saturday JUNE 4 from 1 to 4:3Opm, and... Read More
Old Pulteney Single Malt Scotch Whisky
US SAILING, the National Governing Body of the sport, and Old Pulteney Single Malt Scotch Whisky, have formed a new partnership naming Old Pulteney as a sponsor and the Official Scotch of US Sailing. The sponsorship agreement includes direct financial support for the organization, which includes select US Sailing Adult... Read More
THE KRAKEN BLACK SPICED RUM
THE KRAKEN BLACK SPICED RUM is running a multi-million dollar television ad campaign. Named for a legendary sea beast, the rum features the giant squid on its label and a bottle with handles evocative of the squid’s eyes. The campaign will mark the brand’s first television appearance. With an April... Read More
Glenfiddich
Glenfiddich is running its “Glenfiddich Cask of Dreams” campaign designed to inspire people to pursue their dreams – and help them to achieve them. An extension of the brand’s “One Day You Will” campaign, Cask of Dreams will combine a series of activities, including a global survey, high profile stunts,... Read More
The Balvenie Single Malt Scotch Whisky
has launched the “Balvenie Rare Craft Roadshow” – a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. Brand Ambassadors Andrew Weir and Nicholas Pollacchi will travel from city to city in a handcrafted Morgan Car, documenting their... Read More
Lunazul
Lunazul 1OO% Agave Tequila is running a marketing and print ad campaign in consumer magazines: “Totally Agave . . . Totally Smooth. Sacrifice Nothing.”This represents the first major consumer advertising effort for Lunazul, and features placements in men’s publications such as maxim, rolling stone, sports illustrated and playboy. The campaign... Read More
BACARDI LIMITED
BACARDI LIMITED has named its new Global Social Responsibility Ambassador. RAFAEL NADAL, ranked the ATP World Tour’s #1 tennis champion, now leads the company’s responsible drinking campaign, “Champions Drink Responsibly”. Together, Nadal and Bacardi Limited will spread the message of responsible drinking to consumers through a global multi-faceted communications campaign... Read More